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09feb9:30 am10:30 amCEO Summit - Elevating Your Agency Profile (Member Event)9:30 am - 10:30 am


(Thursday) 9:30 am - 10:30 am

Event Details


Matt Cooper | Founder & Director at LBB Online

Clive Mishon will be joined online by Matt Cooper, Founder & Director of Alliance Partner: LBB Online. In this first session of the year we will focus on the importance of collaborating and making your agency famous.

What do you have to do to build fame and what content has the greatest chance of breaking through the noise and will get your agency, your best work and your thought leadership noticed?

Working his way up from the post room at Saatchi & Saatchi in 1988, Matt Cooper went on to develop the archiving and asset management tool BEAM TV in 1998, before joining Gunn Report in 2007 as MD. Matt founded LBBonline/Little Black Book in 2010, which is a global platform that celebrates advertising. They have a reach of 200,000 brands and creatives each month, allowing agencies to build their profile and find new collaborators – both vital to enable you to build on your success.

LBB has been hailed ‘THE communications business for the communications world’. Their member list is made up of most of the world’s most creative companies. From the biggest advertising agencies and networks – such as DDB, McCann, FCB, Leo Burnett, Grey, TBWA, BBDO and Droga5 – as well as the world’s top production and post production companies including, such as Rattling Stick, Smuggler, Stink, The Mill, MPC and Framestore.

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