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10feb9:30 am10:30 amNEW BUSINESS ACTION GROUP – jfdi/Opinium New Business Barometer (Member Event)9:30 am - 10:30 am


(Friday) 9:30 am - 10:30 am

Event Details


Mark Clark | Owner – jfdi


You may recall we partner with new business experts jfdi to assist with their ‘jfdi/Opinium New Business Barometer’ – a valuable report to help agency new business professionals drive growth and success backed with industry insight. It is the longest-running, biggest and most comprehensive report of its kind. After a rallying call in November, thank you to all of you who completed their short survey, which fed into the report.

Through our association with jfdi & Opinium, we are pleased to be able to exclusively offer all Alliance members a dedicated one-hour session to hear and interrogate the findings from this year’s New Business Barometer while they are ‘hot off the press’.

Our Member Lead Dan Pritchard, CEO of Alliance member agency Program Agency will be joined by Mark Clark, Owner of jfdi & an Opinium Consultant who will present the results.


We’ll be kicking off with a 20-minute presentation of the key findings covering:

  • The health of new business across small, medium, and large agencies
  • New business targets & marketing spend
  • New business strategies being employed to greatest effect
  • Number of opportunities pursued, pitched for, and converted
  • New business challenges & priorities in 2023

The presentation will be followed by a roundtable discussion, giving you the opportunity to share your own thoughts and insights based on the findings.



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