Catherine Aithal | Strategy Partner, The Specialist Works
Join our Member Lead Catherine Aithal,
Join our Member Lead Catherine Aithal, Strategy Partner at The Specialist Works at our new Action Group for 2023 – The Strategy & Planning Action Group.
This group is a chance for anybody in membership with a role in strategy and planning to form a new community. If you’re a planner, strategy director or similar and could benefit from a community specifically for you please come along.
In this online session we will be discussing:
1) Highlights and low lights of marketing in 2022 – what can we learn from?
2) Trends and predictions for the big things of 2023 and beyond
3) How do you commercialise strategy and planning within an agency?
4) Planning: The Lost Art. A discussion about the core craft skillset of communications planning; the challenges, the opportunities and how we (as planners) can best set our teams up for success.