Branded content has continued to be the dominant multi-billion-dollar marketing discipline of the 21st century.
The Branded Content Marketing Association (BCMA) has been at the forefront of this continually evolving sector of marketing communications for the past twenty years.
Established in Soho, London in 2003, it was the forum for brands to meet producers. Thanks to its passionate and diverse membership base, it has grown to become the leading global member association promoting the value of branded content and influencer marketing. BCMA continues to lead the debate on what makes great branded content and influencer marketing, how brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback.
More recently the BCMA has focused on the extraordinary growth of Influencer Marketing that is now reaching critical mass, and continues to prove the effectiveness and promote the value of branded content and influencer marketing, through best practice and shared learning.
We look forward to celebrating our landmark 20-year anniversary with you, our wonderful Members.
Having been a BCMA member for many years, we greatly value the referrals that have helped to generate new sources of revenue for our business. It is rewarding being part of a global member network that gives us the tools to inform our clients about the value of branded content and how effective it can be in driving business growth.