‘All-in-90’ TRAINING : How To Become a Strategic Partner With Your Client & Their Teams
Understanding brand teams and their challenges is key to retain and gain new clients. This session will help you get an inside view of the daily, quarterly and annual challenges brand teams face and advise on how you can better become a strategic partner to strengthen your relationship. This session will provide top tips on how to become a partner and not a provider, time will also be allowed for Q&A.
You will learn:
- Challenges client side marketers face and How this is changing the profession
- How this will effect you their agency partners
- What they need from you their agency partners
- Top tips on How to become a true strategic agency partner
DELEGATE LEVEL: Account Managers, Senior Account Managers, Account Directors, Group Account Directors & Above
DATE: 24th January 2023
TIME: 10am to 11.30am
Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients GSK, TBK, Ferrero, SHS group to name a few.