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TRAINING : How To Become a Strategic Partner With Your Client

Understanding brand teams and their challenges is key to retain and gain new clients. This session will help you get an inside view of the daily, quarterly and annual challenges brand teams face and advise on how you can better become a strategic partner to strengthen your relationship. This session will provide top tips on how to become a partner and not a provider, time will also be allowed for Q&A.

You will learn: 

  • Challenges client side marketers face and How this is changing the profession
  • How this will effect you their agency partners
  • What they need from you their agency partners
  • Top tips on How to become a true strategic agency partner
  • Q&A

DELEGATE LEVEL: Account Managers, Senior Account Managers, Account Directors, Group Account Directors & Above

DATE: 24th January 2023

TIME: 10am to 11.30am


Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which  strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients  GSK, TBK, Ferrero, SHS group to name a few.

Abby is passionate about improving the client and agency relationship and works with both relevant professional bodies CIM/IPM to step change the capability and competencies required through training and mentoring. She does this by working on both side of the fence; with brand and client teams to improve their understanding of agency structure, briefing and pitch management and works with agencies to step change their capability in strategic planning and commercial understanding to meet the new role clients expect as well as provide interim planning and clients view/ pitch support.


Tuesday 24 January 2023 10:00 am - 11:30 am


Zoom Webinar
Less than 2 hrs

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