What are the critical customer data points agencies need in order to really know how their relationships are going. And what is the difference between, and relative importance of, leading and lagging indicators. We’ll explore a range of measurement tools, from income and profit, through client feedback, to identifying hidden data such as usage stats, website visits, or social media interaction.
What you’ll learn:
- Aligning strategic business goals against customer success
- Measurement across the customer lifecycle
- To focus on acquisition or retention
- Customer engagement and advocacy
DELEGATE LEVEL: Account Managers, Senior Account Managers, Account Directors, Group Account Directors & Above
DATE: 13th July 2021
TIME: 10am to 11.30am
Alex Rodrigues spent 8 years at Iris Worldwide, first as Global Client Services Director, and then opening and running the offices in Miami and Mexico. Before that he worked for Ericsson and Sony Ericsson in a broad range of roles in the UK, China and in the global team. Alex is now with Sandler Training, helping ambitious clients change their sales behaviours and processes to improve outcomes and win more business.
Date/TimeTuesday 13 July 2021 10:00 am - 11:30 am
Bookings are closed for this event.