In this course you will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning.
OBJECTIVES: To encourage engagement in more strategic brand debates by having a broader understanding of some of the main strategic planning tools. To instil an appreciation and confidence to discuss strategy, challenge assumptions, have a point of view and constantly strive for simplicity over complexity
DELEGATE LEVEL: Account Handlers, Junior Planners and Brand Managers with 2 -5 years experience. People who are becoming frustrated that they are not seen by their clients or in their Marketing teams as true business partners.
DATE: 4th May 2021
TIME: 10am to 11.30am
Paul spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency. He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development. He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.
Paul launched The Burns Unit tlc in 2009 and in a few short years it has built up an enviable client list. The Burns Unit tlc works with many key trade bodies and with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations.
Paul is married with two children, he loves sport and particularly F1 and football. He has supported West Ham, QPR, Norwich and now Watford, clearly not a glory hunter!
Date/TimeTuesday 04 May 2021 10:00 am - 11:30 am
Bookings are closed for this event.