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'All-in-90' TRAINING : Writing That Clients Actually Read

‘All-in-90’ TRAINING : Writing That Clients Actually Read

If you’re in an agency, you spend lots of time writing: proposals, decks, emails to clients about tricky situations.

So how do you write so that clients actually do what you want them to? And how do you stand out when ten other agencies are saying exactly the same thing?

What you’ll learn 

  • Thinking from your client’s point of view, and using that to structure what you say
  • Making your writing easy to skim (which is what most people want to do)
  • Making your writing easy to read
  • Thinking about your agency’s tone of voice

DELEGATE LEVEL: Account Managers, Senior Account Managers, Account Directors, Group Account Directors and Above

DATE: 16th March 2021

TIME: 10am to 11.30am


Neil Taylor is the founder of language and behaviour consultancy Schwa and the author of Brilliant Business Writing (and a few other less successful books).

Schwa work with brands all over the world to define and roll out their tone of voice – people like Sky, HSBC, Upwork, The LEGO Foundation.

Before that Neil was the creative partner at The Writer, which he helped build from a team of three to forty people in London and New York.


Tuesday 16 March 2021 10:00 am - 11:30 am


Zoom Webinar
Full Day

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