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'All-in-90' TRAINING : Selling Ideas Without The Big Sell.

‘All-in-90’ TRAINING : Selling Ideas Without The Big Sell.

Presenting Creative work, ideas or strategy to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved and you have to go back to the drawing board. This course is designed to ensure that you give your ideas the very best chance to be approved. It’s based on an assumption that ‘Great ideas sell themselves’ is never always the case.

OBJECTIVES: To give delegates confidence and a solid foundation of actionable skills. The key objective is for every delegate to walk away from this course with a simple toolkit for structuring their creative presentation and feel comfortable dealing with difficult questions about the work.

DELEGATE LEVEL Creative Teams, Account Handlers and Planners with 1-3 years experience. This session will also be helpful for creative leaders who are often called upon to present ideas in important client meetings

DATE: 17th November 2020

TIME: 10am to 11.30am


Paul spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency. He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development. He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

Paul launched The Burns Unit tlc in 2009 and in a few short years it has built up an enviable client list. The Burns Unit tlc works with many key trade bodies and with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations.

Paul is married with two children, he loves sport and particularly F1 and football. He has supported West Ham, QPR, Norwich and now Watford, clearly not a glory hunter!


Tuesday 17 November 2020 10:00 am - 11:30 am


Zoom Webinar
Full Day

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