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'All-in-90' TRAINING : Negotiation Skills : Beyond Win-Win

‘All-in-90’ TRAINING : Negotiation Skills : Beyond Win-Win

The premise for this course is that ‘everything in life is a negotiation’ – formal and informal. Manage these well and you and the agency will be better off. This course is for those who negotiate consciously or unconsciously every day; a new agency contract, a media or production price – through to non financial negotiations such as strategy, creative ideas or timings.

OBJECTIVES: To instil an understanding and confidence in the key skills of successful negotiation. At the end of the course delegates will be able to negotiate better agreements so that both parties end up in a better position than they had both anticipated

DELEGATE LEVEL: Account Handlers and those who have to undertake negotiations on behalf of their agency.

DATE: 8th December 2020

TIME: 10am to 11.30am


Paul spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency. He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development. He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

Paul launched The Burns Unit tlc in 2009 and in a few short years it has built up an enviable client list. The Burns Unit tlc works with many key trade bodies and with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations.

Paul is married with two children, he loves sport and particularly F1 and football. He has supported West Ham, QPR, Norwich and now Watford, clearly not a glory hunter!


Tuesday 08 December 2020 10:00 am - 11:30 am


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Full Day

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