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Pitching is both one of the most stressful and rewarding roles when working in an agency.

However the pitch process is a big determinant as to which briefs agency respond as many are prepared to just say no!

In Quarter 1 the Alliance is focussed on helping agencies ‘Win the War on Talent’  and believe that if the pitch process was fit for purpose then it would create a better working environment that will:

  • Help retain talent
  • Improve agency profitability (as less losses on unwarranted pitches)
  • Ensure that the resulting Client/Agency relationship from the pitch is optimised

Charlie Carpenter, CEO – Creative Brief

Charlie Carpenter, CEO of Creative Brief, will lead the discussion and seek the support of the CEOs of Alliance members to adapt the pitching process so it addresses:

  • Speed – a 6 month process not workable
  • Real life working relationships – a creative ‘shoot out’ does not reflect this
  • Mental Health & diversity – making it a positive experience for those taking part and ensures a diverse team
  • Commercial imperatives – is financially viable for both Clients and agencies

 

So please be a part of this discussion and onward campaign and let’s see if we can make the pitching process fit for purpose.

To RSVP to the Summit please register below



Date/Time

Tuesday 08 February 2022 9:00 am - 10:00 am

Location

Zoom Webinar
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