skip to Main Content


Creating Opportunities By Understanding Your Clients' Business : 'All-in-90' TRAINING

Creating Opportunities By Understanding Your Clients’ Business : ‘All-in-90’ TRAINING

Only by our people fully understanding clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build client’s businesses, brands and reputations and put clients business back on top of the agenda. This course is designed for those who are brilliant at execution and may well have a good rapport with clients but are struggling to go beyond a good relationship and are becoming frustrated that they are not seen by clients as true business partners


  • A 90-minute training course running 10am – 11.30pm
  • Structured and interactive session with small group exercises
  • Zoom and Power Point used as session facilitation equipment
  • Slides detailing course content available after the course


  • Why Understanding Client Business is so important
  • Basic language of Business
  • Marketing and Communication objectives and strategy
  • The power of the PESTLE

DELEGATE LEVEL: Junior to Mid Level

DATE: 4th October 2022

TIME: 10am to 11.30am


Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

In 2015 he became a co-founder of Rock and a Hardplace a new and award winning eLearning program for the Marcoms industry.


Tuesday 04 October 2022 10:00 am - 11:30 am


Zoom Webinar
Full Day

Book Now

Bookings are closed for this event.

Please read our Terms & Conditions and our Privacy Policy
Back To Top