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Creating Opportunities By Understanding Your Clients’ Business : ‘All-in-90’ TRAINING
Only by our people fully understanding clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build client’s businesses, brands and reputations and put clients business back on top of the agenda. This course is designed for those who are brilliant at execution and may well have a good rapport with clients but are struggling to go beyond a good relationship and are becoming frustrated that they are not seen by clients as true business partners
FORMAT
- A 90-minute training course running 10am – 11.30pm
- Structured and interactive session with small group exercises
- Zoom and Power Point used as session facilitation equipment
- Slides detailing course content available after the course
CONTENT
- Why Understanding Client Business is so important
- Basic language of Business
- Marketing and Communication objectives and strategy
- The power of the PESTLE
DELEGATE LEVEL: Junior to Mid Level
DATE: 4th October 2022
TIME: 10am to 11.30am
TRAINER:
Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.
He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.
He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.
In 2015 he became a co-founder of Rock and a Hardplace a new and award winning eLearning program for the Marcoms industry.
Date/Time
Tuesday 04 October 2022 10:00 am - 11:30 amLocation
Zoom WebinarOnline
Full Day
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Bookings are closed for this event.