EXCELLENCE TRAINING : Excellence in Account Direction

An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas:

Personal management and development
Team management and development
Client management and development

FORMAT

Structured and interactive training course delivered via Power point plus interactive group, pair and individual exercises
Preparation task for each training session to be set in advance
Post course tasks to be completed and submitted one month after the course to receive the Excellence in Account Direction Certificate

CONTENT OUTLINE

Session 1 – Management of Time

Planning team tasks and time
Contingency planning
Prioritising for the team
Managing pressure at work

Session 2 – Management of Teams

Characteristics and traits of good people managers
Identification of management strengths and weaknesses
Guidelines for effective delegation
Theories and guidelines for effective motivation

Session 3 – Development of Teams

Essentials of good appraisals
Preparation discussion and follow up
Skills required by appraisers
Tricky issues to tackle in appraisals

Session 4 Management of Clients

Maintaining Client service levels
Building senior level Client relationships
Common Client service problems
Client growth and development

DELEGATE LEVEL

Senior Account Manager/Junior Account Director/Account Director up to 12 months after promotion to Director.
Group size 8 delegates maximum

DURATION

Whole day and half day of training
Course run on 2 consecutive days

DATES AND TIMES

21st February, 9am to 4.30pm
22nd February, 9am to 12.45pm

LOCATION

Mesh Marketing
12-16 Laystall St
London
EC1R 4PF

TRAINER:

Fran Longford spent 15 years heading up Client business at various top agencies, leading teams on everything from alcohol and finance to grocery and telecoms. Fran then became joint MD of Triangle Communications, an independent integrated agency and was responsible for both existing and new Client retention and agency staff development. In 2000 she moved on to set up FL Training to pursue her passion for people development. She runs training programs and coaching for the marcoms industry to enable mangers and teams to perform at their best and to inspire them to motivate and empower their teams.

Date/Time

Tuesday 21 February 2023 - Wednesday 22 February 2023 9:00 am - 5:00 pm

Location

In Person
In Person
More than a day

Book Now

This event is fully booked.

Please read our Terms & Conditions and our Privacy Policy