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EXCELLENCE TRAINING : Excellence in Account Direction

An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas:

  • Personal management and development
  • Team management and development
  • Client management and development


Structured live virtual training sessions delivered through Zoom

  • Content delivered via screen share Power point and group discussion plus short, small group break out exercises
  • Preparation task for each training session to be set in advance
  • Post course tasks to be completed and submitted one month after the course to receive the Excellence in Account Direction Certificate


  • Senior Account Manager/Junior Account Director/Account Director up to 12 months after promotion to Director
  • Group size 8 delegates maximum

Four virtual training sessions of 2 hours duration each.  Course run on 4 consecutive days over one week


  • 23rd October – 2 hour training session 9am – 11am
  • 24th October – 2 hour training session 9am – 11am
  • 25th October – 2 hour training session 9am – 11am
  • 26th October – 2 hour training session 9am – 11am



Fran Longford spent 15 years heading up Client business at various top agencies, leading teams on everything from alcohol and finance to grocery and telecoms.  Fran then became joint MD of Triangle Communications, an independent integrated agency and was responsible for both existing and new Client retention and agency staff development.  In 2000 she moved on to set up FL Training to pursue her passion for people development.  She runs training programs and coaching for the marcoms industry to enable mangers and teams to perform at their best and to inspire them to motivate and empower their teams.


Monday 23 October 2023 - Thursday 26 October 2023 9:00 am - 11:00 am


Zoom Webinar
Full Day

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Ticket Type Price Spaces
Member Price £895+VAT £895.00
Non-Member Price £1095+VAT £1,095.00

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