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GreenJam: 7 Deadly Skills

Date(s) - Tuesday, 09 March 2021
5:00 pm - 6:00 pm

A significant portion of our lives – and by extension culture – now exists online. Using social data, we can therefore learn a lot about what’s happening now and where things might be heading next. In this hour long presentation, I will uncover seven of the best techniques for uncovering cultural insights through social listening techniques. Don’t worry, you don’t necessarily need to subscribe to an expensive tool to start applying some of these!

Benji Long
Crowd DNA Consultant

Following a three year stint at digital agency Fetch where Benji worked in the strategy department, he has since joined Crowd DNA as a consultant leading the way in Social Media analysis.

Since joining Crowd in 2018, Benji has worked on social and unstructured data projects for Selfridges, Mercedes and most notably Twitter, helping to reposition them as thought leaders in cultural insights.

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