GreenJam: Everything you know about marketing is wrong – let’s talk about behavioural science (Member Event)
This session will give you a whistle stop tour of how behavioural science is applied to marketing through practical examples and provoke you to rethink your view of marketing.
Speakers
Steve Brunt – Planning Director
Steve Brunt has been in marketing strategy for twenty years and he has always focused on influencing behaviour. He has led strategy for accounts like Co-op, BP, Unilever, EA Games, and Virgin Trains. He joined The Behaviours Agency in early 2020 (just before the entire world abruptly changed their behaviour).
Janey Leonard-Myers – Senior Account Manager
Janey has 9 years combined experience Marketing and Advertising working on a variety of brands from Sharps Bedrooms to Soreen (the delicious malty loaf). Janey’s experience ranges from developing marketing strategies, advertising campaigns, brand development and digital activation.
30-45min presentation and 15mins questions.
So the session in total can be anything between 45min-1hr.