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GreenJam: Gaming and E-sports

Date/Time
Date(s) - Tuesday, 23 February 2021
5:00 pm - 6:00 pm

Gaming is up 75% over the pandemic, and with over half the UK population now active it is officially HUGE. Get your head around all of the wonderful ways of how agencies can harness the opportunities available to target consumers in gaming and e-sports, from Fortnite to FIFA. It’s you’re A-Z quick stop guide to a world that will stagger you with its reach and endless possibilities in a virtual world. Included in the event is a separate presentation from latest Opinium research on the impact of Covid on gaming…or the rise of the Covideogamers!

Bio:
Alex Barriball
Bidstack
Director, Agency Sales UK

Alex joined Bidstack in August 2019, with nearly 5 years of media experience, primarily in the programmatic space. Having started at AOL as an Account Executive, he quickly moved up through the business, and moved into a Platform Sales role when the company transitioned from Oath to Verizon Media. Here he led the DSP Sales for both Omnicom & Independent agencies, before moving across to Bidstack as Director of Agency Sales, to help evangelise gaming as a major channel within the media industry. Alex is now responsible for growing global demand, focusing primarily on agency holding groups, independent agencies, and wider strategic partnerships.



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