Date(s) - Tuesday, 04 May 2021
5:00 pm - 6:00 pm
In the UK alone there is a wonderful mix of cultures and ethnicity which brands need to be mindful off in their communications, never mind at a global level. So, how do brands and agencies navigate so many diverse cultures with messaging, tone of voice and relevance. Our April GreenJam explores practical steps you can take to build a better cultural understanding for your clients, focusing specifically on the UK and MENA region. Learn what needs to be considered when communicating in non-Western cultures to avoid being lost in translation or stepping into pitfalls of cultural gaps.
A GreenJam session run by Serdar Paktin, Founder, pakt sensemaking agency