TikTok seemingly came out of nowhere in the West in 2018. Despite many dismissing it as unlikely to gain traction, an ever-growing audience have soundly disagreed, with the platform spawning an infinite array of trends and cultural crossovers – while rocketing to a reported 800 million monthly active users.
It’s now impossible for brands to ignore TikTok and its dancing, singing, laughing legions of users – and TikTok is actively courting brands, too (with Chipotle, NBA, Washington Post and Crocs among the many to jump on board).
In this session, led by Crowd DNA senior consultant Chris Illsley, we’ll be exploring all you need to know about TikTok – from its origins in China, to how it carved out a space for itself in the West; why it has gained so much traction during Covid-19 and, importantly, how brands (and agencies) can successfully leverage TikTok for marketing strategy.
To help brands (and agencies) ‘TikTok’ to the best of their abilities, we’ll consider:
– Where has TikTok come from and what is really driving its popularity?
– How does the platform actually work and what makes it different from other social media competitors?
– What are the TikTok rules of engagement for brands (and agencies)?
– What should great branded TikTok content look like?
Date/TimeTuesday 17 November 2020 5:00 pm - 6:00 pm