As people’s careers progress they are often required to become more commercially focused and tasked with growing their client revenue.

A common annual objective in agencies is for teams to ‘grow existing client revenue by 20%’. The problem is that nobody explains exactly how to do this.

This is a new 2-hour masterclass specifically designed for those with at least five years’ agency experience and explains exactly how to do just that.

We will cover:

We begin by considering how trusted, agencies are by their clients. The course will then identify the key ingredients that build that illusive trust.

The session will challenge individuals on how much they really understand their clients business and the contribution communication makes in achieving their business success.

We then explore some simple yet powerful tools to help uncover some real and tangible ideas to grow revenue from existing clients.

Course Structure

Through a blend of theory, discussion and exercises we will explore the key areas of:

– Client trust
– Business fundamentals
– Tools to identify growth opportunities

The Benefits:

– Confidence to delve deeper into their clients business issues
– Discover proven methodologies to create new revenue generating initiatives – Become inspired to be more curious about business

DELEGATE LEVEL

This course is designed for those who are under pressure to grow existing client business, to harvest the ‘low hanging fruit’ but lack the confidence or methodologies to achieve it.

Specifically for those with at least five years’ agency experience.

TRAINER:

Paul Burns spent 25 years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board. He has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

Paul launched The Burns Unit tlc which now works with many of our key trade bodies and also with over 60 leading agencies as well as a number of blue chip client organisations.