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This course is about setting up and running a successful brainstorm to generate ideas

A productive brainstorm has three features a) it is set up well with a clear objective b) is well structured and c) provides diverse “brain food” to stimulate ideas.

We cover all three topics with tools and techniques. Delegates receive a detailed toolkit and aid memoire as a leave behind

CONTENT

  • How to get the brainstorm up for success: the four Ps of preparation: Purpose, People, Place, Priming
  • Brainstorm methods for going deep into the topic
  • Brainstorm methods for bringing in freshness and diverse inspiration
  • How to select and shortlist ideas for development
  • Dealing with challenges that can arise in a brainstorm

BENEFITS

Confidence: how to set up and run workshops ad well deal with challenges

Practical & Useful: brainstorm methods and detailed toolkit for reference as well as further resources

Results: better outcomes from brainstorms

DELEGATE LEVEL

Junior to Mid Level

DATES

20th July 2022

TIME

10am to 11.30am

TRAINER

Julian Saunders is a strategist, trainer and writer who has had three careers.  In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking.  He took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004).  Then he focussed on design thinking and the application of Behavioural psychology to behaviour change. He was Non-executive Planning  Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and joined an Innovation team at Google (The Zoo).

Date/Time

Wednesday 20 July 2022 10:00 am - 11:30 am

Location

Zoom Webinar
Online

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Ticket Type Price Spaces
Member Price £90+VAT £90.00
Non-Member Price £125+VAT £125.00


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