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This course is the product of hard learned experience of success and failure (from which you can sometimes learn more).  It covers the does and donts. The strategy and the tactics.

It includes a debrief of research with experienced new business directors about the art of winning.  Winning starts from first contact with a new client, the process of preparing the pitch as well as the pitch itself. There is no magic bullet- but this course will increase your chances.


  • We start with delegate war stories and key insights into what a pitch really is and is not
  • How getting shortlisted is really not about being knocked out
  • Interviews and insights from four new business directors covering
    • Relationships, why they matter and how to build them
    • Mistakes and things to avoid doing
    • How to work with clients throughout the pitching process
  • The pitch presentation – tips on preparing and delivering effective one
  • How to win if the result is not clear – winning post pitch



Wisdom – that only comes from experience. Wisdom here is defined as “ knowing what matters”

Practical & Useful – methods and techniques to use in both preparing the pitch and the pitch itself

Results – More wins, fewer losses


DELEGATE LEVEL: Junior to Mid Level

DATE: 20th September 2022

TIME: 10am to 11.30am


Julian Saunders is a strategist, trainer and writer who has had three careers.  In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking.  He took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004).  Then he focussed on design thinking and the application of Behavioural psychology to behaviour change. He was Non-executive Planning  Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and joined an Innovation team at Google (The Zoo).


Wednesday 14 September 2022 10:00 am - 11:30 am


Zoom Webinar

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Ticket Type Price Spaces
Member Price £90+VAT £90.00
Non-Member Price £125+VAT £125.00

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