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NEW BUSINESS ACTION GROUP – The Best in The Business: Prospecting & Pitching (Member Event)


Jody Osman | Group Director of Business Growth at Propeller Group



With awards season upon us, The New Business Action Group invites you to go behind the scenes of some of the greatest BD100 wins.

What can we learn from these entries about adland’s hottest prospecting and pitching techniques?  What’s being done better, and what’s being done differently?  And why is celebrating our discipline so important?

Nick Goff will be joined by Jody Osman, Group Director of Business Growth at Propeller Group and Co-Founder of The BD100, as well as 2 former winners, for a candid conversation about what elite business development looks like;


Tracey Barber, Tracey is Global Head of Brand at earned advertising agency The Brooklyn Brothers. She has over 15 years experience working in the industry – with both client side and agency side experience at such as IBM, Lenovo, Ogilvy, Meteorite and One Voice Media & PR.

Tracey was named BD100 Business Developer of the year 2021, which recognised Tracey’s success in the agencies business development, agency reputation and more broadly impact of initiatives on the wider industry.

Alana Herington has worked in new business for the past four years, starting a new as New Biz exec at B2B and Tech PR agency Nelson Bostock at The Unlimited Group then progressing to Brand, Health & Corporate PR at Ketchum as part of Omnicom and now working for start-up comms agency New Commercial Arts, founded in 2020 by adam&eve founders James Murphy and David Golding.

Alana won the BD100 Rising Star Award in 2020, after 9 months into her role at Ketchum. She was awarded for her sense of commitment to the role of New Business and Marketing Manager after starting on the first day of the UK lockdown, never having met the agency that she was to work closely with to bring in new business.


Wednesday 13 April 2022 9:00 am - 10:00 am


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