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The Most Connected Brands 2021
In an era of expanding customer expectations and constant competitive disruption, brands must continually find new ways to connect with consumers in order to thrive and grow. Those that do are what we call Most Connected – the brands which are indispensable to consumers’ daily lives.
Opinium an Alliance member agency have created The Most Connected Brands Index to help agencies and brands understand how they are connecting with consumers and provide them with ways to improve.
Join our panel made up of agency and brand representatives as we look at the insights and trends from the research.