THE AGENCY PROFITABILITY SERIES : Pricing
An intensive face to face workshop aimed at Senior Leadership level which focuses on; –
- Value-Based Pricing
- The shift away from input based prices (rate cards)
- Offering multiple prices to increase chances of reaching a deal
- Positioning before Pricing: are you seen as the Experts?
- What are the best Agencies doing to get great at Pricing?
- Senior Leadership. CEO, MD, Commercial Director, Finance Director
- Group size 12 delegates maximum
10th August 2023
9.30am to 4.30pm
Stuart Dunk has over 14 years’ experience in both marketing agencies, and client side in marketing procurement and is focused on sharing that experience to boost agency effectiveness and profitability.
Previous roles have spanned both global and regional positions in organisations across FMCG, online sports betting, sports retail, and the public sector, at Nike, Reckitt Benckiser, Danone, Betfair.com, and the London Olympics.
He has led teams and been responsible for the relationships with senior leaders across marketing, legal, hr and procurement talent planning, finance, procurement, and of course the suppliers.
Responsible for the end to end sourcing strategy and implementation of hundreds of marketing procurement projects, from needs analysis and business case building, to RFIs, RFPs, negotiations and contracts, remuneration models + performance management, plus all associated project management, internal communications and adoption.
Taking these past experiences engaging across marketing and partnering on all agency-facing processes, I’m passionate about helping brands and agencies achieve business and marketing objectives, whether internal or consumer-facing.
Date/TimeThursday 10 August 2023 9:30 am - 4:30 pm