In this virtual session, Callum Smith, Strategist at Creative Lab, TikTok, will explore creativity on the platform, dispelling some popular myths and misconceptions and providing valuable insight into what the creative specialists at TikTok think makes the best branded content. Use it to inform upcoming client campaigns and your ‘Best Use of TikTok’ submissions in the upcoming Independent Agencies Awards!There will be a short Q&A at the end for you to ask any additional questions you might have. We look forward to seeing you there!