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TRAINING : Be at the Forefront of the Latest Marketing Thinking

The thinking from our marketing profession is ever changing, in this session learn about the latest thinking and how you can bring this understanding as added value to your clients but also use to update your thinking and approaches to reflect marketing understanding


An understanding of each, when and why you may use each to address your clients brands challenges


  • Decision science- System 1 and System 2 thinking
  • Behavioural science and testing
  • 3-Dimensional Marketing
  • Inclusive and Sustainable marketing
  • Effectiveness and ROI
  • Targeting changes


Account Manager and Planners looking to be at the forefront of the latest thinking to build understanding personally and with your clients.

DATE: 23rd May 2024


Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which  strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients  GSK, TBK, Ferrero, SHS group to name a few.

Abby is passionate about improving the client and agency relationship and works with both relevant professional bodies CIM/IPM to step change the capability and competencies required through training and mentoring. She does this by working on both side of the fence; with brand and client teams to improve their understanding of agency structure, briefing and pitch management and works with agencies to step change their capability in strategic planning and commercial understanding to meet the new role clients expect as well as provide interim planning and clients view/ pitch support.


Thursday 23 May 2024 10:00 am - 11:30 am


Zoom Webinar
Less than 2 hrs

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Ticket Type Price Spaces
Member Price £125+VAT £125.00
Non-Member Price £185+VAT £185.00

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