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TRAINING : How to Interpret the Client’s Brief

In order to develop a robust proposals and pitch responses, you need to be able to not only answer the brief, but builds confidence with your client as a long term agency partner. In this all in 90 session we will look at process from interrogating the brief and closing any knowledge the gaps to suggestion on how to structure and present your thinking in your proposal to demonstrate your clarity on the challenges clients and brands face and the recommended and proposed activities to solve it.

In this 90 minute session we will look at:

  • Interpreting the brief, defining the organisational, Market and customer/consumer challenges
  • Understand the required movement and defining the objectives
  • Your role within delivering this movement
  • How to structure your proposals
  • What to ensure you include
  • Pre pitch prep
  • Q&A

DELEGATE LEVEL: Account Managers, Senior Account Managers, Account Directors, Group Account Directors & Above

DATE: 21st March 2023

TIME: 10am to 11.30am


Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which  strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients  GSK, TBK, Ferrero, SHS group to name a few.

Abby is passionate about improving the client and agency relationship and works with both relevant professional bodies CIM/IPM to step change the capability and competencies required through training and mentoring. She does this by working on both side of the fence; with brand and client teams to improve their understanding of agency structure, briefing and pitch management and works with agencies to step change their capability in strategic planning and commercial understanding to meet the new role clients expect as well as provide interim planning and clients view/ pitch support.


Tuesday 21 March 2023 10:00 am - 11:30 am


Zoom Webinar
Less than 2 hrs

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