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TRAINING : Negotiation Skills

Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers.

Being confident in your approach is key to success and this course will help you prepare correctly, be clear on the outcomes you are seeking and give hints and tips on how to conduct the negotiation to reach your desired outcome.


  • A 90-minute training course running 10am – 11.30am
  • Structured and interactive session with individual and small group exercises
  • Zoom and Power Point used as session facilitation equipment
  • Preparation task set for the course in advance
  • Slides detailing course content available after the course


  • Key attributes of good negotiators
  • Preparation – planning outcomes and knowing the opposition
  • Understanding compromise and collaboration
  • Using tradeables
  • Reaching agreement


  • To identify the attributes of good negotiators
  • To improve confidence when negotiating internally and externally
  • To assist in selecting the correct method of approach
  • To help reach satisfactory agreement


24th July 2024


10am to 11.30am


Fran Longford spent 15 years heading up Client business at various top agencies before becoming joint MD of Triangle Communications, an independent integrated agency and was responsible for both existing and new Client retention and agency staff development. Over 10 years ago she moved on to set up FL Training to pursue her passion for people development. She runs training programs and coaching for the marcoms industry to enable mangers and teams to perform at their best and to inspire them to motivate and empower their teams.


Wednesday 24 July 2024 10:00 am - 11:30 am


Zoom Webinar
Full Day

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Ticket Type Price Spaces
Member Price £125+VAT £125.00
Non-Member Price £185+VAT £185.00

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