TRAINING : Understanding Client Side Challenges

In order to develop proposals and pitch responses to answer the brief you truly need to get into the understanding of the challenges that the brand or business face. In this 90 minute session we will look at what understanding you need to truly get under the skin of the challenges and develop solutions to help address their objectives.

You will learn:

Wider business and organisational context
Market and customer/consumer challenges
Understand their commercial and marketing goals
Your role within delivering this movement
How to develop and utilise this learning to develop your client relationships
Q&A

DELEGATE LEVEL: Account Manager Upwards, Anyone that needs to interrogate the brief.

DATE: 14th March 2023

TIME: 10am to 11.30am

TRAINER:

Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients GSK, TBK, Ferrero, SHS group to name a few.

Abby is passionate about improving the client and agency relationship and works with both relevant professional bodies CIM/IPM to step change the capability and competencies required through training and mentoring. She does this by working on both side of the fence; with brand and client teams to improve their understanding of agency structure, briefing and pitch management and works with agencies to step change their capability in strategic planning and commercial understanding to meet the new role clients expect as well as provide interim planning and clients view/ pitch support.

Date/Time

Tuesday 14 March 2023 10:00 am - 11:30 am

Location

Zoom Webinar
Online
Less than 2 hrs

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