TRAINING : What’s Your Agency Why?

Are you absolutely positive you know your agency’s purpose? Does it drive your business or is it just proclaimed on your website? Purpose defines why you do what you do, why you exist, what difference you want to make in the world. When you define and communicate a strong purpose, it can provide inspiration for employees and give clients a reason to love you.

We will cover

This practical and enjoyable session will:

• Give you the space and time to define your agency purpose afresh
• Run Simon Sinek’s proven ‘Why’, ‘How’ and ‘What’ process to do this
• Use creative enquiry to get to the core of why your agency exists
• Provide a foundation for redefining what you stand for, after a time of change

Course Structure

A fun, interactive and creative session which will include bite sized theory, creative tools, reflection time, group discussion and small break outs. You will be given handouts and tips you can apply immediately back in the agency.

The Benefits

This is an uplifting and positive session which has the potential to reinvent and reinvigorate your business.

• You will walk out with a defined purpose statement
• A defined purpose energises and informs your values, vision, mission, messaging
• Communicating your ‘Why’ passionately will inspire employees, increasing engagement, loyalty and retention
• It helps your agency remain focussed on business goals and inspire clients too

Who is it for

Anyone who leads a team.

DATE AND TIME

1st June, 10am to 1pm

TRAINER

Sharon Baker is a highly experienced leadership coach and trainer. For 10 years she has coached CEO’s, entrepreneurs and leadership teams in creative agencies and corporations like the BBC, Barclays, Esso to enable leaders and managers to have the confidence, authenticity and emotional intelligence to perform at their best and lead high performing teams. She is in the top 1% of accredited coaches in the UK, and trains professional coaches. She worked in creative agencies for 20 years as an award-winning producer, client services director and as MD. She has a psychology degree, is a fine artist and has a Post Grad in coaching.

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