Workshop 1 – Proposition and Go to Market Messaging
Workshop 1
Proposition and Go to Market Messaging
Sharpening your spearpoint to market.
‘A sharp knife cuts the quickest and hurts the least.” – Katharine Hepburn
Most agencies do not have differentiated propositions.
In the words of Simon Sinek, they are content with presenting ‘what they do’ which leaves most prospects struggling to spot the difference between one agency and another.
But if you believe you are different, then the benefit of a more efficient and effective new business performance should be claimed:
- Better targeted marketing & prospecting
- Better qualified leads
- Better pitch conversion
We believe that developing the sharpest spearpoint into market should be the starting point for all new business investment – a new business proposition.
This session will help you develop and hone your new business proposition to a sharper point.
DATE: 20th September
TIME: 9am to 12pm
TRAINER:
Mark Clark
Mark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.
Mark continues to build on that agency experience through jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.
Date/Time
Tuesday 18 October 2022 9:00 am - 12:00 pmLocation
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