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Workshop 1 – The Power of Brands

Date/Time
Date(s) - Wednesday, 19 May 2021
9:00 am - 2:00 pm

WORKSHOP SLIDES

HOMEWORK

Synopsis

  • Why brands matter to our clients: economic value of brands
  • Brand evolution and brands in the interactive age
  • How to understand a brand.
  • Brands as the source of creativity and ideas
  • Roles of brand advertising and branded content

Julian Saunders Bio

Julian Saunders is a strategist, trainer and writer who has had three careers.

In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking.

He took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004).

Then he focussed on design thinking and the application of Behavioural psychology to behaviour change. He was Non-executive Planning  Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and joined an Innovation team at Google (The Zoo).

He teaches courses for strategists and brand owners in the UK and internationally. He publishes regularly and blogs at www.joinedupthink.com

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