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Workshop 12 – Commercial Awareness

Date(s) - Wednesday, 06 October 2021
9:00 am - 2:00 pm

Workshop Slides


  • Putting together a profitable budget
  • Avoiding overspends
  • Talking confidently with clients about finances
  • Understanding the wider agency financials

Andrew Reeves Bio

Andrew has over 25 years experience working in the marketing and tech sector, mainly within major networks. As a certified accountant, he has worked across commercial and financial roles helping agencies plan and control business needs.

Over the years, Andrew has honed his knowledge across three core disciplines:

1) Financial Management: Business planning, budgeting and investment appraisal.
2) Commercial Management: Pricing, Negotiations and Contracts.
3) Operations Management: Cashflow, Processes, Reporting.

Throughout his career, Andrew has developed and run training courses in order to help agencies maximise their commercial strength and help develop individual careers.

Andrew is currently a Director and part owner of a mid sized London based agency.


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