Workshop 3 – Breathing Life into the Strategy
- Different types of creative ideas.
- The psychology of responding to ideas.
- Techniques for sorting out good from the average – what makes a great creative idea (idea led)
- Examples of great creative from around the world and understanding why it is good.
- Live examples critiqued.
David Harris Bio
David Harris has been running creative departments and nurturing creative teams for over 20 years. And he still loves it! He is passionate about sharing ideas and new ways of seeing things and discussing them.
David started his career in big network ad agencies. Became a Creative Director of an integrated agency (where we won lots of awards); started a successful start-up (LIDA); helped reposition and build Wunderman as ECD; did the same at Draftfcb and gyro.
He has been an external examiner for Birmingham City University, a visiting lecturer, keynote speaker, run workshops and seminars at Cannes Lions, IPA, DMA and MAAG.
Date/TimeWednesday 24 February 2021 9:00 am - 1:00 pm