Workshop 4 – Brand Storytelling and Influencer Strategies
- The changing world of content, influence and media.
- The importance of an overarching brand narrative and content mission statement.
- How content marketing and social media has changed how brands interact with audiences.
- How to develop a brand narrative and messages to different audiences on different social channels.
Jon Burkhart Bio
Award-winning keynote speaker and content strategist Jon Burkhart is best known for co-authoring Newsjacking: The Urgent Genius of Real-time Advertising.
As founder of marketing consultancy TBC Global, he is your friendly neighbourhood “Real-Time Guy,” making you more memorable in the moment. Put simply, he helps brands stand out and have more fun.
Employing a refreshingly different approach to inspiring clients, Jon invents interactive games to enhance and refine the content-making process.
Jon speaks regularly at South By Southwest Interactive (SXSW) and serves on their programming committee. As a workshop leader and emcee, he brings the noise & know-how to conferences like Cannes Lions. His work’s appeared in Rolling Stone, Fast Company and The Guardian.
Date/TimeWednesday 10 March 2021 12:00 pm - 6:00 pm