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Workshop 6 - DoDifferent Client Servicing

Workshop 6 – DoDifferent Client Servicing









  • Introduction to Client Service
  • The Changing Face of Client Service
  • Building Strong Client Relationships
  • Adding Value to Client Service – how the Diploma can help and how to approach the set brief
  • Q and A session


Fran Longford – Training Consultant

Fran spent 15 years in several highly regarded agencies including Triangle Communications as Joint Managing Director.  She then left the agency world and for the last 15 years has worked on devising and running training programmes for a wide range of leading agencies and industry bodies.

Jamie Matthews – CEO, Initials

Jamie has over 25 years’ experience of working in the agency world. His career spans across five agencies from small independent shops to large multinational networks including Arc, Billington Cartmel and Triangle, working for blue chip clients across FMCG, Retail, Alcohol, Automotive, Finance, Travel, and Media categories.  Jamie set up Initials 14 years ago with partners Richard Barrett and Nick Presley. It consists of over 50 people, and has won over 50 awards in that time, working for clients such as PepsiCo, Philips, Heineken, Britvic, McLaren, Coty, and Harley Davidson. As CEO, Jamie spends most of his time marketing the agency to new clients, networking and ensuring the agency is on the right path against its vision. Jamie is an active member in the industry having been a board director of the MAA for 15 years, and judged and chaired many awards panels across the MAA, IPM, and Globes Awards.

Nick Adams – Managing Director, Sense

Straight from University, Nick began his career at Triangle Communications where he remained for 10 years gaining a thorough grounding in various forms of promotional marketing.  He worked across most major Clients of the agency, gaining experience of different categories.  Nick was then given the opportunity to set up LIME, a separate experiential specialist agency within the Publicis Group. With valuable start-up experience, Nick set up his own experiential agency Sense, in 2004.  Sense went on to win two Agency of the Year awards within its first 3 years.  The agency today employs over 50 people, with offices in London and New York, and works with a diverse range of global brands from The Economist and Innocent, to Mars, Merlin and Molson Coors.  Nick’s play a very hands-on role, working with Clients to maximise their real-world activations.

Melanie Pearson – Kali Communications, Freelance Publicist

Melanie spent over 7 years as a Media Relations Specialist and Campaign Strategist in the communications industry. She managed a variety of campaigns from big brands to niche projects and worked at various agencies focussing on entertainment PR – Neil Reading PR, Zero Degrees West and Think Jam with clients such as TikTok, Warner Bros UK, Sony Pictures UK and Universal. Melanie also worked at Hill & Knowlton Strategies in their Food and Drink team on brands such as BelVita and Jus Rol Pastry. She now works as a freelance consultant having set up her own PR company called Kali Communications. Melanie was one of the top performers in the AIA 2019/20 Diploma. 

Aaron Jones – Advocacy Experiential, Director

Aaron spent 5 years as an on-trade education and event specialist for Bacardi Martini Ltd designing bartender focused educational and advocacy platforms.  He then joined a leading experiential agency working on large scale events for alcohol brands such as Grey Goose, Bombay Sapphire and St Germain.  He founded Advocacy Experiential in 2019 – a specialist experiential agency that creates engaging experiences for the drinks industry.  Aaron was one of the top performers in the AIA 2019/20 Diploma.


Wednesday 31 March 2021 9:00 am - 12:00 pm


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