TRAINING : You Don’t Have To Be A Creative To Be Creative

In comms agencies there is often a department called The Creative Department. But today in all agency departments we have to think creatively. This course is designed to help people understand and use simple, tried and tested techniques to think about challenging issues in a more creative way. It is particularly helpful for those who are constantly challenged to come up with new and innovative approaches to all manner of client and agency issues

FORMAT

• A 90-minute training course running 10am – 11.30pm
• Structured and interactive session with small group exercisesZoom and Power Point used as session facilitation equipment
• Slides detailing course content available after the course

CONTENT

• What is creativity?
• Beginning to think more creatively
• Techniques for developing creative approaches to clients issues
• Top tips to use every day

DELEGATE LEVEL: Appropriate for Account Handlers, Planners and Junior Creative Teams

DATE: 31st October 2023

TIME: 10am to 11.30am

TRAINER:

Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

In 2015 he became a co-founder of Rock and a Hardplace a new and award winning eLearning program for the Marcoms industry.[/vc_column_text][/vc_column][/vc_row]

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