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You Don't Need To Be The CEO To Be A Leader : 'Masterclass' TRAINING

You Don’t Need To Be The CEO To Be A Leader : ‘Masterclass’ TRAINING

Leadership and inspiring your teams

This is a new 2-hour masterclass specifically designed for those with at least five years’ agency experience.

The phrase ‘some are born to lead and others to follow’ suggests we are on a pre-destined journey. In this course we’ll explore what the qualities that can dramatically improve any person’s ability to lead and inspire a team.

We will cover:

In most industries people get promoted because they are great at doing their job. In our world, a great Copywriter or Art Director may become the Creative Director.

The problem is that these talented individuals, across all departments, may be brilliant at doing their jobs, but they may not necessarily be any good at leadership or inspiring and motivating their teams. This is a skill that that definitely should not be learnt on the job.

This course covers the core principles of leading people and teams.

Course structure

Through a blend of theory, discussion and exercises we will explore the key areas of:

  • Leadership
  • What makes and breaks teams – Motivation
  • And the power of delegation

The Benefits:

  • Discover the skills and insights to be a more effective leader of people and team – Have a clearer sense of your own leadership style
  • Develop a greater confidence to lead, inspire, and know when to ‘Let go’


This course is designed for those who have cracked the basics of managing the process of developing ideas but are now finding it hard to manage people and teams.

Specifically for those with at least five years’ agency experience.

DATE: 15th September 2022

TIME: 9am to 11am


Paul Burns spent 25 years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board. He has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.

Paul launched The Burns Unit tlc which now works with many of our key trade bodies and also with over 60 leading agencies as well as a number of blue chip client organisations.


Thursday 15 September 2022 9:00 am - 11:00 am


Zoom Webinar
Full Day

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