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IN THE HOTSEAT: The Alliance meets Google

IN THE HOTSEAT: The Alliance meets Google

Following the Alliance’s successful sessions with both LinkedIn and Facebook we are delighted to now be able to invite you to join us and meet Google.
Mark Howe, Google’s Managing Director, Agencies & Ad Industry relations, EMEA, will be in conversation with Paul Phelps (AMS) and Laurence Parkes (Rufus Leonard), both CEO’s of Alliance agencies and members of The Land of Independents, to discuss the impact that Covid has had on Google, their support of independent agencies and where now for Google in a world that is becoming ‘privacy first’ and 3rd party cookies.are likely to end?
There will be a Q&A after the conversation and your opportunity to ‘ask Google’.

Mark Howe – Managing Director, Agencies & Ad Industry relations, Europe Middle East & Africa, Google

Mark has been in Senior Sales Management roles at Google for 15 years, currently Managing Director for both Agency & Industry Relations functions across EMEA.

Prior to Google Mark worked in the UK Television industry for 20 years – over half that time in digital, multi-channel TV.

Mark’s goal remains to ensure Google builds lasting & trusted relationships with its Agency customers, and the Industry’s most senior Trade Associations whilst challenging the Industry to embrace the accelerating pace of consumer change and the inevitable need for Digital Marketing Transformation.

Mark’s role as the Media Sales & Industry Relations leadership face of Google has seen him in Europe join the boards of IAB Europe, EASA (European Advertising Standards Alliance)and MMA (Mobile Marketing Association), and in the UK the boards of ASBOF (Advertising Standards Board of Finance), the Advertising Association’s Front Foot, the Council of the Advertising Association. He is a member of The Marketing Society, as well as The Marketing Group of Great Britain,and is a past Trustee for NABS (National Advertising Benevolent Society).

In his spare time Mark likes a bit of open water swimming, having now raced the Classic Escape from Alcatraz swim in San Francisco Bay three times. In 2019 he took on his first 10km marathon swim & the famous Hellespont swim, the world’s oldest swim from Europe to Asia. In 2020 & lockdown his Wattbike at home has seen a lot more use.

He was educated at University College London & lives in Surrey, with his wife and sometimes his three children when they come home.


Thursday 25 March 2021 5:00 pm - 6:00 pm


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