Thank you:
A big thank you to our Guest Speakers Spencer Gallagher and Joanne Reid from Alliance Partner Cact.us.
Recording of the session
Documents
The agency landscape is evolving rapidly, driven by AI, shifting client expectations, and new business models. Spencer explored the key strategic considerations agency leaders need to future-proof their businesses. He shared how agency models, team structures, and success metrics will change, the rise of agentic and RAG (Retrieval-Augmented Generation) approaches, and the biggest threats agencies must navigate.
What we gained from this talk:
- Information about trends shaping the future of agency business models
- How AI and automation will impact agency structures and service delivery
- The shift in agency success metrics and how to track performance effectively
- Agentic vs. RAG models and how to decide which is right for your agency
- The key threats to agencies over the next five years and how to mitigate them
- Practical steps to ensure your agency remains competitive and profitable