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Foundation Certificate in Client & People Management

All of our members have clients and people in common which is why we have launched The Foundation Certificate in Client and People Management. Delegates select 8 training courses out of 16 from the All in 90s programme which have to be completed in a 12 month period. They can choose all people focused courses, all client or a combination of the two. This allows ultimate flexibility to put together a training plan tailored to the individual’s needs. Each session will be delivered virtually so no need to leave the office. On completion delegates will receive a certificate.

The cost of the Foundation Certificate is £720+VAT (members) £1000+VAT  (non-members).

The series covers:

  • It’s Never Too Early to Develop Your Leadership Style.
  • Effective Time Management Skills
  • How to Be The Best Account Handler in Your Agency
  • Learn How To Manage Upwards
  • How to Write an Inspiring Creative Brief
  • Understanding Client Side Challenges
  • An Introduction to Presentation Skills
  • Negotiation Skills
  • How to Run an Effective Brainstorm
  • Managing Challenging Clients
  • Understanding the Numbers
  • Creating Opportunities by Understanding Your Client’s Business
  • How to Communicate Effectively
  • How to Give Useful Feedback on Creative Proposals
  • How to Delegate
  • Learn How to Have Difficult Conversations

To book the full series at £720+VAT (Non-Members £1000+VAT) please email

Meet the Tutors
Jo Webb Is A Leadership And Performance Coach, And The Founder Of Culture Co. She Has Over 20 Years’ Experience Working With Global SMEs Across The Media, Digital And Creative Sectors. Her High-impact Coaching And Training Helps Businesses Create Thriving Workplace Cultures – Places Where People Are Set Up And Supported To Make The Most Of Their Potential.

Jo Webb

Rachel Boothroyd

Sharon Baker

Fran Longford

The All-in-90 workshops can be booked as a series or individually. Only those attending all 8 will receive the Alliance Foundation Certificate in People Management.

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