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INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
 Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

Get Started

Everything You Need for Success...

Better Connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, Training And Mentoring Support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – But Not Alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing Great Work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering Professional Standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring And Benchmarking Best Practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Launch of Leadership Pathway Programme 2024

LAUNCH RECORDING LAUNCH PRESENTATION SCHEDULE OF EVENTS

How to be kinder to yourself – Using emotional Safety for Ultimate Success – GreenJam: With Megan Nicola (Member Event)

How To Be Kinder To Yourself: Using Emotional Safety For Ultimate Success   Join us for this in person session & empower your career & confidence with Emotional Safety tools…

SEMINAR 9 – How to Adopt Growth Mindset Thinking (LIVE)

WORKSHOP RECORDING WORKSHOP SLIDES Synopsis  

SEMINAR 8 – How to Excel at Public Speaking (LIVE)

WORKSHOP RECORDING WORKSHOP SLIDES Synopsis Welcome to the “Mastering Presentation Skills for Effective Leadership” module of our leadership program. In the dynamic landscape of leadership, the ability to communicate persuasively…

SEMINAR 7 – Leading Through Transformation (VIRTUAL)

WORKSHOP RECORDING WORKSHOP SLIDES Synopsis Many businesses go through periods of change and transformation. The need for transformation may happen as a result of a internal desire to step change…

SEMINAR 6 – Creativity as a Driver for Success (VIRTUAL)

WORKSHOP RECORDING WORKSHOP SLIDES Synopsis Creativity as a Driver for Success (David Harris)

SEMINAR 5 – Recruiting High Performing Teams (LIVE)

WORKSHOP RECORDING WORKSHOP SLIDES Synopsis This session focuses on talent – how to recruit, motivate and retain the best teams to build a truly high performing team and how that…

A CONVERSATION WITH….DAME CILLA SNOWBALL on Resilience

DAME CILLA SNOWBALL on Resilience 18th November, 6.30pm to 8.30pm (Live) Cilla was Group CEO at AMV BBDO for over 20 years and also a worldwide board member at BBDO.…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2024-08-08
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2024-06-28
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2024-05-13
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2024-04-11
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2024-05-24
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2024-07-09
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2024-04-19
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
2024-07-10
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