The Independent Agency Awards 2022 Shortlist Announcement
We are happy to announce that our 2022 Independent Agency Awards shortlist is now live!
We have an outstanding selection of agencies taking part this year, with an even more exceptional collection of campaigns.
Winners will be announced live at the Awards Ceremony at Mad//Fest’s main Hexagon stage on the evening of July 5th. Tickets to attend are on sale now and give you access to the rest of the 3 day festival.
Group 1. Disciplines
Best use of 
Pretty Green – Dream Hair #OverNightReset TIK TOK trend for Pantene Miracles Hydra Glow
Agency UK –Chewiemas for Chewits
Motive Agency – Amplifying TikTok for Guide Dogs
Flow Communications – #ElegantTikTokSquad for Elegant Fuel
Nonsensical – Launching TikTok for Young Driver
Best use of
Media
Incubeta – Results That Are Anything but Marginal for Superdrug
Core – Google Search Saves Black Friday for Samsung
Croud – Google Smart Shopping Campaigns for PrettyLittleThing
RocketMill – Turbocharged Profitable Growth for Freedom Finance
Jellyfish – Innovative Creative for Supercharged App Campaigns for Experian
Best use of PRÂ
Accomplice – Unwanted Sexual Behavior for National Rail
Cirkle – Mistletoe & Whine for Aldi
PrettyGreen – Miracles Silky & Glowing for Pantene
Best use of Brand Experience
Space – The World’s Most Rubbish Bar for Discarded Spirits Co.
The Park – Upliftford for Asics
BBD Perfect Storm – Rosé Lumière – The World’s Smallest Cinema for Moët Hennessy UK
Exposure – Project Plant for Samsung
Pretty Green – Upload for Nerf
Best use of Social Media
Redtorch – WeDontPlay for International Federation of Equestrian Sports
AgencyUK – Bite Size Adventures for Chewits
Pretty Green – Hidden Black Stories for Snapchat
Best use of Digital Media
Big Group – Street Hubs for BT
Agency UK – Bite Size Adventures for Chewits
Core – Backing winners, not losers for Aviva
Best use of Media
Space – Where Next? for Glenfiddich
Best Shopper Campaign (in-store and online)
Sponsored by Halo..demystifying promo risk
Savvy Marketing – Fruit Shoot to the Moon for Robinsons
N2O – Cookalong for Garden Gourmet
RPM – 21 Diamonds for Smirnoff
Best Digital Product
Wasserman – Virtual Hill: Creating Tennis’ First Metaverse at The Championships for Wimbledon
Digital Rewards Group – Very Me Rewards Adventure Days Powered by Kids Pass for Vodafone
Rufus Leonard – My Footprint App for WWF
Group 2. Craft
Best Idea/Concept
Pretty Green – Hidden Black Stories for Snapchat
SEEN Connects – Authentication Guaranteed for Ebay
The Park – Upliftford for Asics
Redtorch – #WeDontPlay for International Federation of Equestrian Sports
Exposure – Project Plant for Samsung
Best Art Direction & Design Campaign
Initials – Look Beyond for The Glenrothes
The Behaviours Agency – Life is lived on these floors for Karndean Design Flooring
AgencyUK – Bring Your A Game for Amdaris
Bulletproof – 25th Anniversary for Booking.com
Best use of Copy
Initials – Eat Wonderful for Knotty’s
Big Group Limited – RingCentral The Office Works for BT
Group 3. Sectors
Best B2B Campaign
Bulletproof – Traveller Review Awards for Booking.com
Jellybean – You Don’t Know Philly for Philadelphia
Agency UK – Bring Your A Game for Amdaris
Best B2C Campaign
The Park – Upliftford for Asics
Accomplice – Rail Recovery Let’s Get Back on Track for National Rail
Space – Where Next for Glenfiddich
Best FMCG / Retail Campaign
Agency UK – Bite Size Adventures for Chewits
Promoveritas – Free Range Human for Corona
Space – Don’t Hold Back Projekt for Häagen-Dazs
Best Professional Services Campaign
Gasp – Langleeeasy for Langleys Solicitors
Croud – Global multi website platform migration for Franklin Templeton
Best Entertainment, Leisure and Travel Campaign
Sponsored by Tripadvisor
The Park – Upliftford for Asics
Accomplice – Rail Recovery Let’s Get Back on Track for National Rail
Redtorch – WeDontPlay for International Federation for Equestrian Sports
Accord Marketing – New Beginning for Ambassador Cruise Line
Best ‘Not for profit’ Campaign
Network – That’s London for Certitude
Distillery – Ukrainian Humanitarian Appeal for DEC
Accomplice – Mission Unstoppable for Unicef
Stand – Safer Internet Day 2022 for UK Safer Internet Centre
Best Purpose Driven Campaign
Sponsored by Tripadvisor
Forster Communications – Lit In Colour for Penguin
BBD Perfect Storm – Dad Time Stories for Dove Men+Care
The Park – Upliftford for Asics
Space – The World’s Most Rubbish Bar for Discarded Spirits Co.
Accomplice – Unwanted Sexual Behavior for National Rail
Agency Purpose Awards
Spike Digital
Total Media
Agency UK
Freedom Awards
Network – That’s London for Certitude
Cirkle – Mistletoe & Whine for Aldi
Space – The World’s Most Rubbish Bar for Discarded Spirits Co.
Accomplice – Unwanted Sexual Behavior for National Rail
Distillery – Ukrainian Humanitarian Appeal for DEC
Incubeta – Results That Are Anything but Marginal for Superdrug
Wasserman – Big Days Out at Longleat for MINI Countryman
The Park – Upliftford for Asics
Accomplice – Rail Recovery Let’s Get Back on Track for National Rail
Redtorch – WeDontPlay for International Federation of Equestrian Sports