The Independent Agency Awards 2022 Shortlist Announcement

We are happy to announce that our 2022 Independent Agency Awards shortlist is now live!

We have an outstanding selection of agencies taking part this year, with an even more exceptional collection of campaigns.

Winners will be announced live at the Awards Ceremony at Mad//Fest’s main Hexagon stage on the evening of July 5th. Tickets to attend are on sale now and give you access to the rest of the 3 day festival.

Group 1. Disciplines

Best use of

Pretty Green – Dream Hair #OverNightReset TIK TOK trend for Pantene Miracles Hydra Glow
Agency UK –Chewiemas for Chewits
Motive Agency – Amplifying TikTok for Guide Dogs
Flow Communications – #ElegantTikTokSquad for Elegant Fuel
Nonsensical – Launching TikTok for Young Driver

Best use of Media

Incubeta – Results That Are Anything but Marginal for Superdrug
Core – Google Search Saves Black Friday for Samsung
Croud – Google Smart Shopping Campaigns for PrettyLittleThing
RocketMill – Turbocharged Profitable Growth for Freedom Finance
Jellyfish – Innovative Creative for Supercharged App Campaigns for Experian

Best use of PR 

Accomplice – Unwanted Sexual Behavior for National Rail
Cirkle – Mistletoe & Whine for Aldi
PrettyGreen – Miracles Silky & Glowing for Pantene

Best use of Brand Experience

Space – The World’s Most Rubbish Bar for Discarded Spirits Co.
The Park – Upliftford for Asics
BBD Perfect Storm – Rosé Lumière – The World’s Smallest Cinema for Moët Hennessy UK
Exposure – Project Plant for Samsung
Pretty Green – Upload for Nerf

Best use of Social Media

Redtorch – WeDontPlay for International Federation of Equestrian Sports
AgencyUK – Bite Size Adventures for Chewits
Pretty Green – Hidden Black Stories for Snapchat

Best use of Digital Media

Big Group – Street Hubs for BT
Agency UK – Bite Size Adventures for Chewits
Core – Backing winners, not losers for Aviva

Best use of Media

Space – Where Next? for Glenfiddich

Best Shopper Campaign (in-store and online)

Sponsored by Halo..demystifying promo risk

Savvy Marketing – Fruit Shoot to the Moon for Robinsons
N2O – Cookalong for Garden Gourmet
RPM – 21 Diamonds for Smirnoff

Best Digital Product

Wasserman – Virtual Hill: Creating Tennis’ First Metaverse at The Championships for Wimbledon
Digital Rewards Group – Very Me Rewards Adventure Days Powered by Kids Pass for Vodafone
Rufus Leonard – My Footprint App for WWF

Group 2. Craft

Best Idea/Concept

Pretty Green – Hidden Black Stories for Snapchat
SEEN Connects – Authentication Guaranteed for Ebay
The Park – Upliftford for Asics
Redtorch – #WeDontPlay for International Federation of Equestrian Sports
Exposure – Project Plant for Samsung

Best Art Direction & Design Campaign

Initials – Look Beyond for The Glenrothes
The Behaviours Agency – Life is lived on these floors for Karndean Design Flooring
AgencyUK – Bring Your A Game for Amdaris
Bulletproof – 25th Anniversary for Booking.com

Best use of Copy

Initials – Eat Wonderful for Knotty’s
Big Group Limited – RingCentral The Office Works for BT

Group 3. Sectors

Best B2B Campaign

Bulletproof – Traveller Review Awards for Booking.com
Jellybean – You Don’t Know Philly for Philadelphia
Agency UK – Bring Your A Game for Amdaris

Best B2C Campaign

The Park – Upliftford for Asics
Accomplice – Rail Recovery Let’s Get Back on Track for National Rail
Space – Where Next for Glenfiddich

Best FMCG / Retail Campaign

Agency UK – Bite Size Adventures for Chewits
Promoveritas – Free Range Human for Corona
Space – Don’t Hold Back Projekt for Häagen-Dazs

Best Professional Services Campaign

Gasp – Langleeeasy for Langleys Solicitors
Croud – Global multi website platform migration for Franklin Templeton

Best Entertainment, Leisure and Travel Campaign

Sponsored by Tripadvisor

The Park – Upliftford for Asics
Accomplice – Rail Recovery Let’s Get Back on Track for National Rail
Redtorch – WeDontPlay for International Federation for Equestrian Sports
Accord Marketing – New Beginning for Ambassador Cruise Line

Best ‘Not for profit’ Campaign

Network – That’s London for Certitude
Distillery – Ukrainian Humanitarian Appeal for DEC
Accomplice – Mission Unstoppable for Unicef
Stand – Safer Internet Day 2022 for UK Safer Internet Centre

Best Purpose Driven Campaign

Sponsored by Tripadvisor

Forster Communications – Lit In Colour for Penguin

BBD Perfect Storm – Dad Time Stories for Dove Men+Care
The Park – Upliftford for Asics
Space – The World’s Most Rubbish Bar for Discarded Spirits Co.
Accomplice – Unwanted Sexual Behavior for National Rail

Agency Purpose Awards

Spike Digital
Total Media
Agency UK

Freedom Awards

Network – That’s London for Certitude
Cirkle – Mistletoe & Whine for Aldi
Space – The World’s Most Rubbish Bar for Discarded Spirits Co.
Accomplice – Unwanted Sexual Behavior for National Rail
Distillery – Ukrainian Humanitarian Appeal for DEC
Incubeta – Results That Are Anything but Marginal for Superdrug
Wasserman – Big Days Out at Longleat for MINI Countryman
The Park – Upliftford  for Asics
Accomplice – Rail Recovery Let’s Get Back on Track for National Rail
Redtorch – WeDontPlay for International Federation of Equestrian Sports