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The Independent Agency Awards 2023 Shortlist Announcement

We are happy to announce that our 2023 Independent Agency Awards shortlist is now live!

We have an outstanding selection of agencies taking part this year, with an even more exceptional collection of campaigns.

Winners will be announced live at the Awards Ceremony at Mad//Fest’s main Hexagon stage on the evening of July 4th.

Group 1. Disciplines

Best use of PR

Richmond & Towers – This is Brooklyn for Brooklyn Brewery
Stand – Building something bigger than banking for Kroo
Third City – Make Womens Football Equal for Starling Bank
Impression – Marmalade – Putting the brakes on learner driver abuse
PrettyGreen – Parenting Is Messy for Play-Doh

Best use of Brand Experience

We Are Collider – Arcane Emmys ‘For Your Consideration’ for Riot Games
Experience12 –  Uncover Your Story for ebay
Frank PR – The Big Rewild for Innocent
Savvy Marketing –  Cycling Club for Le Col
Initials CX – The Big Sandwich Vote for Walkers
SEEN Presents –  ‘Find More Funny’ at Edinburgh Fringe Festival 2022 for TikTok

Best use of Promotional Techniques

Sponsored by PromoVeritas

ZEAL Creative – Raise a glass to seagrass for Carlsberg & WWF
Wasserman – LEGO Hogwarts Express
Altavia HRG – Mastering Creative Promotions: The Caorunn Gin Alexa Campaign for International Beverages
Because – Connected Experiences X MARKS THE DROP for Burger King

Best Media Campaign

Total Media – From last position to pole position for MG
Mostly Media – No Jiggery Pokery for Cawston Press
JAA – Palmers Green: Celebrating reforestation with train station take-over for Palmers
Total Media – Pulling people back to the pubs for Greene King

Best use of Social Media

ZAK – Durex Day for Durex
Motive Agency- Social Media Strategy for Guide Dogs
Richmond & Towers –  RoyalTEA for Alpro
Whalar – Thirst Trap feat. Martha Stewart for Clé de Peau Beauté
SEEN Connects – Building raw, honest parenthood conversations for Tommee Tippee

Best use of Digital Media

RocketMill – Helping customers Take Home Life in their stride to drive 64% more sales YoY for HomeServe
Collective World – Route to Net Zero: The Time Is Now for The Carbon Trust

Best use of Media

Total Media – Driving high value search leads  in an industry first for BMW
Assembly – Leaving No Stone Unturned to Maximise Growth for Ralph Lauren
Incubeta – Search Automation with a human touch for LOVE Theatre
Stellar Search – Maximizing Occupancy : A Masterful Google Paid Strategy Achieves 100% Occupancy for Aparto
Mabo – Strategic transition to PMax to boost growth for Taunton Leisure
JAA – Taking it to the (Performance) Max over crucial Christmas for Garmin

Best Shopper Campaign (in-store and online)

Sponsored by Halo..demystifying promo risk

ZEAL Creative –  Raise a glass to seagrass for Carlsberg & WWF:
N2O – Virtual Stylist for Fox & Ivy
ZEAL Creative – Nestle Shaero
Altavia HRG –  Win A Dinner, Give A Dinner Campaign: A Shopper Marketing Campaign with Purpose for Premier Foods
BBD Perfect Storm – Rosa Lumiere for Moet Hennessy
Abraxas Marketing – Win with Every Goal for James Hall & Co

Best Digital Product

Kyan – The UK’s hottest new design system for ITVx
Savvy Marketing – Cycling Club for Le Col
Bright Blue Day – Navigate Experiences for Visa

Group 2. Craft

Best Idea/Concept

Atomic London – heycar
PrettyGreen, What They Said and The Producers –  Street’s FML Store & Edit for Not On The High
J2 – The Digital Neighborhood for Broad Horizon
BBD Perfect Storm – Ukraine Welcome Text for Unseen UK
ZEAL Creative – World Kebab Day for Vivera

Best Art Direction & Design Campaign

Space –  Wimbledon Arrivals, 2022 for All England Lawn Tennis Club
BBD Perfect Storm –  Brand Launch for eo Lab
Savvy Marketing – Fall/Winter 2022: Imagine your World for adidas and LEGO
Bulletproof – Rebrand for Toblerone

Best use of Copy

CopyHouse – Eid & E-Commerce for Worldfirst
Space –  Waste Tastes Beautiful for Discarded Spirits Co.
Initials CX – Holey Irresistible for Leerdammer

Group 3. Sectors

Best B2B Campaign

Amigo Partnership (UK)  – Touchless Invoice Process / Untouchable Campaign for Basware
Altavia HRG – Decanting Perceptions: A Radical Brand Immersion Strategy in the UK for Australian Vintage
jellybean – Pep Up Your Menu! for PEPPADEW
Aspect Film and Video – The Factory Hero for EU Automation
The Frameworks – Building for boundless impact for UST

Best B2C Campaign

Accomplice – The Good Samaritan for Carib Brewery
ZAK  – Built Different for Casio G-SHOCK
JAA and Spinnaker – Get Your Vit Hit with Mushrooms for The UK & Irish Mushroom Board
ZEAL Creative – ShAero the love for Nestle
PrettyGreen – Parenting Is Messy for Play-Doh

Best FMCG

Accomplice – The Good Samaritan for Carib Brewery
ZEAL Creative – ShAero the love for Nestle
Quantum – Piazza for Aperol
Initials CX – The Big Sandwich Vote for Walkers
ZEAL Creative – World Kebab Day for Vivera

Best Retail Campaign

Savvy Marketing – Fall/Winter 2022: Imagine your World for adidas and LEGO
PrettyGreen, What They Said and The Producers –  FML Store & Edit for Not On The High Street
N2O – Superdrug Presents for Superdrug
Boutique – The Forgotten Radiator for Best Heating
We Are Collider – Winter Food & Drink Festival for Waitrose
Abraxas – Marketing Win with Every Goal for James & Co.

Best Professional Services Campaign

Flourish Direct Marketing – “Standing out in a sea of same” Omni-channel Acquisition for Hey!Broadband
Kyan – Home Finance Advisor Portal for Canada Life
Designate – Campaign 2023 for LV= General Insurance

Best Entertainment, Leisure and Travel Campaign

Sponsored by Tripadvisor

Experience12 – Uncover Your Story for eBay
Total Media – Connect How Behavioural Science increased usage for National Express West Midlands
We Are Collider – Home Ground for Red Bull
MATTA – Women’s EURO for UEFA and FA

Best ‘Not for profit’ Campaign

Motive Agency – Agile working and social media strategy for Guide Dogs
JAA – Overcoming the Cost of Living Crisis at Christmas for RSPCA
Agency UK – The Knife Sentence for Thames Valley Police
Accomplice – The C Stands for Children for UNICEF UK

Best Purpose Driven Campaign

Sponsored by Tripadvisor

Agency UK – Be part of the answer for Our Future Health
Total Media – Connect Fighting food waste with behavioural science for WRAP
Frank PR – Red Sea Swim for Lewis Pugh
Amigo Partnership (UK) – People Like Us: Connecting kids to STEM to give them the chance to dream for Fujitsu
Program – Multi-channel advertising campaign for Safer Exeter Partnership
BBD Perfect Storm – Ukraine Welcome Text for Unseen UK

Purpose Awards

Agency UK – Agency Initiatives: Making a meaningful difference
re:act – Diversity is our superpower
Impression – Impression
Something – The Circle Awards

The Freedom Awards…

Winners for the Freedom Awards will be announced on the 4th July at MAD//Fest.

The Freedom awards are 4 extra trophies that will be selected by the judges.

The four extra awards are:

Agency Collaboration

Agility

Bravery

Client Service

Independent Agency of the Year 

Shortlist and Winner announced on 4th July at MAD//Fest at The Independent Agency Awards Event

With thanks to our partners

Headline Partner
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