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SHORTLIST

Freedom Awards
The following agencies have been shortlisted by the judges for a Freedom Award.

  • Third City – Going Cold Turkey on Porn
  • Knapton Wright – IBCC-Stone Campaign
  • Boutique – Set For Love
  • Jellybean – Sarson’s – Proud to Serve Quality Fish and Chip Shops of Great Britain
  • Kyan – Baking Mad
  • Punk Creative – Say Hello to Jura
  • The Marketing Store – Go
  • The Park – Truth Seekers
  • Bluechip – Bodyform’s Great Escapes
  • Collective – Level Up – NHS
  • Space – Secret Sofa Presented by Haagen-Dazs

Group 1. Disciplines
Best use of PR

  • Thinkerbell – #MessFreeChallenge for Old El Paso
  • Stir PR – The Big Bunny Hutch for KITKAT
  • Stand PR – Proving the Value of Grounds Staff in Sport for The Grounds Management Association
  • Cirkle PR – ‘Toastably’ Versatile for Bird’s Eye Potato Waffles

Best use of Brand Experience

  • The Wild – OnePlus Piano for OnePlus 7T Pro
  • The Park – Truth Seekers for Amazon Prime Video
  • Space – Secret Sofa for Haagen-Dazs
  • The Park – Spirit Home Adventures for NBC Universal

Best Media Campaign

  • Mostly Media Limited – A Very thortful Media Plan for thortful.com
  • Stand Agency – Safer Internet Day 2021 for the UK Safer Internet Centre
  • A M S Media Group – Everyday Heroes for Fisherman’s Friend
  • The Barber Shop – Time for Can for Parkinson’s UK

Best use of Social Media

  • Space – Secret Sofa for Häagen-Dazs
  • AnalogFolk – Intensivão da PPK
  • OnBrand – Eat, Poo, Sleep, Repeat for Mama Bamboo
  • Thinkerbell – #MessFreeChallenge for Old El Paso
  • AnalogFolk – Feel the Colour for Beats by Dr Dre
  • FKC – Wash & Go for Conter/Ceuta Healthcare

Best use of Digital Media

  • Third City – Going Cold Turkey on Porn for Zava
  • Thunderbolt Digital – Going Online for Squires Kitchen Shop
  • Boutique – Bringing Summer Home for Costcutter
  • Collective – From our Family to Yours for Victorinox

Best Shopper Campaign (in-store and online)

  • ZEAL Creative – Shazam your Crunch for Kellogg’s
  • ignis – ASD Discover Karakuchi for Asahi
  • ignis – Peroni La Passeggiata for Asahi
  • tbk – Yes! Free Laptop for Curry’s PC World
  • tbk – Get Your TV for Free for Curry’s PC World
  • Blue Chip Marketing – Great Escapes Campaign for Bodyform

Best Digital Product

  • Collective – Level Up for NHS
  • Kyan – Baking Mad for Associated British Foods
  • Rufus Leonard – The Complete Connected Community for The Student Hotel
  • Thursday – Covid 19 Online Art Gallery for Castle Fine Art

Group 2. Craft

Art Direction & Design

  • BBD Perfect Storm – Retiring Retirement for Legal & General
  • HDY Agency – Nature House Collection for Bronnley
  • Punk Creative – Say Hello to Jura for Jura Whisky
  • Rufus Leonard – Rebrand Shaking up the Sector for Anglia Ruskin University

Best use of Copy

  • Initials Marketing – ‘We’ve Got This’ Campaign for Nature’s Bounty
  • Vitamin C Consulting – Man Made Beauty for Aston Martin
  • Punk Creative – Say Hello to Jura for Jura Whisky
  • Freedman International – Welcome Back, Stay Well for Fitbit

Group 3. Sectors

The best B2B Campaign

  • Jellybean – Proud to Serve Quality Fish & Chip Shops of Great Britain for Sarson’s
  • Catch A Fire – Does Everything Dairy Does. And More for Flora
  • HDY Agency – V12 Vehicle Finance for Secure Trust Bank

The best B2C Campaign

  • Space – Get Out More for Nature Valley
  • The Marketing Store – Go for 02
  • Punk Creative – Say Hello to Jura for Jura Whisky
  • Total Media – Thinking Outside the Box for BritBox
  • Seen Connects – Small Business Surprises for eBay

FMCG / Retail

  • PromoVeritas – Cadbury Inventor for Cadbury’s Dairy Milk
  • Thinkerbell – #MessFreeChallenge for Old El Paso
  • ZEAL Creative – Shazam your Crunch for Kellogg’s
  • Space – Secret Sofa for Haagen-Dazs
  • Space – Get Out More for Nature Valley

Professional Services

  • BBD Perfect Storm – Retiring Retirement for Legal & General

Entertainment, Leisure and Travel

  • Croud – Driving International Content Creation for Audible
  • Total Media – Thinking Outside the Box for BritBox
  • Collective – On Your Terms for Avis
  • Wasserman – CrowdAmp for the US Open

Not for profit

  • Croud – Poppy Appeal for The Royal British Legion
  • The Barber Shop – Time for Can for Parkinson’s UK
  • Anything Is Possible – Clearing Day for University of London (City)
  • Wasserman – Keep It Up for the United Nations

With thanks to our partners

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