The Alliance Learning & Development programme
The programme has been designed through consultation with our members and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry.
The development, experience and growth of talent are what drives an agency forward, especially in this time of disruption and commoditisation.
Forthcoming Events
TRAINING : How To Be The Best Account Handler In Your Agency
- Date: Tuesday 04 April 2023, Time: 10:00 am - 11:30 am
- Read more and register: TRAINING : How To Be The Best Account Handler In Your Agency
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
- Date: Tuesday 18 April 2023 - Wednesday 19 April 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
TRAINING : Performance Reviews That Motivate
- Date: Tuesday 18 April 2023, Time: 9:30 am - 11:00 am
- Performance – or Development reviews can get formulaic and lose their purpose or can be one sided, avoidant and awkward. This practical session dives deeply into how to make them empowering so they deliver positive ...
- Read more and register: TRAINING : Performance Reviews That Motivate
EXCELLENCE TRAINING : Excellence in Strategic Thinking
- Date: Thursday 20 April 2023, Time: 9:00 am - 5:00 pm
- Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case histories WE WILL COVER A ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Strategic Thinking
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
- Date: Thursday 20 April 2023, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
TRAINING : Growing Existing Clients
- Date: Thursday 20 April 2023, Time: 9:00 am - 12:00 pm
- Designed to drive organic growth by equipping you with the skills, to lead and grow your existing client relationships. This takes careful planning, from aligning growth plans to your agency strategy, identifying growable clients, to ...
- Read more and register: TRAINING : Growing Existing Clients
EXCELLENCE TRAINING : Excellence in Digital & Social Media Strategy
- Date: Tuesday 25 April 2023, Time: 10:00 am - 4:00 pm
- A comprehensive online training course aimed at any agency role looking to better understand digital and social media channels and the opportunities for clients. This course will take you through key essentials that agencies can ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Digital & Social Media Strategy
TRAINING : The Power of Active Listening
- Date: Tuesday 25 April 2023, Time: 10:00 am - 1:00 pm
- Ironically, listening is the most important communication skill you can have. Research suggests that we retain only 25 to 50% of what we hear – which may explain why an estimated £37 billion is lost ...
- Read more and register: TRAINING : The Power of Active Listening
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
- Date: Friday 28 April 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and open working culture, ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Tuesday 09 May 2023 - Wednesday 10 May 2023, Time: 9:00 am - 5:00 pm
- An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
TRAINING : How To Write An Inspiring Creative Brief
- Date: Tuesday 09 May 2023, Time: 10:00 am - 11:30 am
- “Clarity” and “empathy” are how you can sum up the characteristics an inspiring brief This session provides practical tools and techniques to apply, as well as award winning examples. At the end delegates receive the ...
- Read more and register: TRAINING : How To Write An Inspiring Creative Brief
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
- Date: Tuesday 16 May 2023 - Wednesday 17 May 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
TRAINING : Managing Pressure and Building Resilience
- Date: Tuesday 16 May 2023, Time: 9:00 am - 12:30 pm
- This workshop is rooted in the science of how the body and brain react to pressure and stress and offers an evidence-based, practical and non-touchy-feely guide to maintaining and building your resilience. Agency life has ...
- Read more and register: TRAINING : Managing Pressure and Building Resilience
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
- Date: Thursday 18 May 2023, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
EXCELLENCE TRAINING : Excellence in Account Leadership
- Date: Monday 22 May 2023, Time: 9:00 am - 4:30 pm
- An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key areas: Personal leadership skills development ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Leadership
THE AGENCY PROFITABILITY SERIES : Negotiation & Influence
- Date: Monday 22 May 2023, Time: 9:30 am - 4:30 pm
- An immersive blend of principles, research-based findings and tools, plus multiple role-plays opportunities, which focus on increasing capability and confidence in negation, influence and persuasion across a cross-section of agency sales efforts and scenarios. FORMAT ...
- Read more and register: THE AGENCY PROFITABILITY SERIES : Negotiation & Influence
TRAINING : Negotiation Skills
- Date: Wednesday 24 May 2023, Time: 10:00 am - 11:30 am
- Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and this course will help you ...
- Read more and register: TRAINING : Negotiation Skills
TRAINING : What's Your Agency Why?
- Date: Thursday 01 June 2023, Time: 10:00 am - 1:00 pm
- Are you absolutely positive you know your agency’s purpose? Does it drive your business or is it just proclaimed on your website? Purpose defines why you do what you do, why you exist, what difference ...
- Read more and register: TRAINING : What's Your Agency Why?
EXCELLENCE TRAINING : Excellence in Account Management
- Date: Tuesday 13 June 2023 - Wednesday 14 June 2023, Time: 9:00 am - 5:30 pm
- An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: Managing yourself ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How To Give Useful Feedback On Creative Proposals
- Date: Tuesday 13 June 2023, Time: 10:00 am - 11:30 am
- In most creative review meetings, people often talk about themselves rather than the idea on the table. “I like it” is meaningless unless said by the most senior stakeholder in the room. All too often ...
- Read more and register: TRAINING : How To Give Useful Feedback On Creative Proposals
TRAINING : Filling the New Business Pipeline
- Date: Thursday 15 June 2023, Time: 9:00 am - 12:00 pm
- Build a pipeline and move prospects from cold to hot Creating new business opportunities, filling pipelines, is the number one priority for all agencies, according to the latest jfdi/Opinium New Business Barometer. Which makes this ...
- Read more and register: TRAINING : Filling the New Business Pipeline
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
- Date: Monday 19 June 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and open working culture, ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
- Date: Tuesday 20 June 2023 - Wednesday 21 June 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
TRAINING : Consultative Selling
- Date: Thursday 22 June 2023, Time: 9:00 am - 12:00 pm
- Develop strategic selling skills to help the buyer to buy your products and services Every agency has to sell themselves - new projects, new products and services – to both new and existing clients to ...
- Read more and register: TRAINING : Consultative Selling
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
- Date: Monday 26 June 2023, Time: 1:00 pm - 5:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
EXCELLENCE TRAINING : Excellence in Presentations
- Date: Tuesday 27 June 2023, Time: 9:30 am - 5:00 pm
- A training course focusing on developing and expanding the range of skills required in presenting to today’s business environment. It will allow you to explore your potential as a communicator, and give you some key ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Presentations
TRAINING : Building Client Relationships
- Date: Wednesday 28 June 2023 - Tuesday 19 September 2023, Time: 10:00 am - 11:30 am
- Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give you top tips on how ...
- Read more and register: TRAINING : Building Client Relationships
TRAINING : How To Become a Strategic Partner With Your Client
- Date: Tuesday 04 July 2023, Time: 10:00 am - 11:30 am
- Understanding brand teams and their challenges is key to retain and gain new clients. This session will help you get an inside view of the daily, quarterly and annual challenges brand teams face and advise ...
- Read more and register: TRAINING : How To Become a Strategic Partner With Your Client
THE AGENCY PROFITABILITY SERIES : Navigating Marketing Procurement
- Date: Thursday 06 July 2023, Time: 9:30 am - 4:30 pm
- An intensive face to face workshop aimed at Senior Leadership level which focuses on; - Who are Marketing Procurement? Professional Procurement, their training and approaches, & the impact on Agencies Decision maker’s v’s Process Owners. ...
- Read more and register: THE AGENCY PROFITABILITY SERIES : Navigating Marketing Procurement
TRAINING : Confidence Counts
- Date: Tuesday 08 August 2023, Time: 10:00 am - 11:30 am
- Confidence is a key component in your performance at work – in leadership, client handling, project management, creativity, building trusting relationships, decision-making and importantly enjoying what you do. This session is a deep dive into ...
- Read more and register: TRAINING : Confidence Counts
EXCELLENCE TRAINING : Excellence in Strategic Thinking
- Date: Wednesday 06 September 2023, Time: 9:00 am - 5:00 pm
- Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case histories WE WILL COVER A ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Strategic Thinking
TRAINING : An Introduction To Presentation Skills
- Date: Tuesday 12 September 2023, Time: 10:00 am - 11:30 am
- Presenting live in business has always been important, presenting ideas, and yourself. Making sure you are engaging, and your audience are engaged is key, but it is not always that easy. Researching and writing the ...
- Read more and register: TRAINING : An Introduction To Presentation Skills
TRAINING : Learn How to Manage Upwards
- Date: Tuesday 19 September 2023, Time: 10:00 am - 11:30 am
- Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a while, there are ways to ...
- Read more and register: TRAINING : Learn How to Manage Upwards
TRAINING : Marketing your Agency
- Date: Thursday 21 September 2023, Time: 9:00 am - 12:00 pm
- Build your agency’s reputation and generate leads The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines, including using Marketing as a Sales Engagement ...
- Read more and register: TRAINING : Marketing your Agency
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Tuesday 26 September 2023 - Wednesday 27 September 2023, Time: 9:00 am - 4:30 pm
- An intensive face to face training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
TRAINING : Managing Pressure and Building Resilience
- Date: Tuesday 26 September 2023, Time: 9:00 am - 12:30 pm
- This workshop is rooted in the science of how the body and brain react to pressure and stress and offers an evidence-based, practical and non-touchy-feely guide to maintaining and building your resilience. Agency life has ...
- Read more and register: TRAINING : Managing Pressure and Building Resilience
EXCELLENCE TRAINING : Excellence in Account Leadership
- Date: Monday 02 October 2023, Time: 9:00 am - 4:30 pm
- An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key areas: Personal leadership skills development ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Leadership
TRAINING : Managing Challenging Clients
- Date: Tuesday 03 October 2023, Time: 10:00 am - 11:30 am
- Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working with challenging Clients and to ...
- Read more and register: TRAINING : Managing Challenging Clients
THE AGENCY PROFITABILITY SERIES : Pricing
- Date: Tuesday 10 October 2023, Time: 9:30 am - 4:30 pm
- An intensive face to face workshop aimed at Senior Leadership level which focuses on; - Value-Based Pricing The shift away from input based prices (rate cards) Offering multiple prices to increase chances of reaching a ...
- Read more and register: THE AGENCY PROFITABILITY SERIES : Pricing
TRAINING : Effective Time Management Skills
- Date: Wednesday 11 October 2023, Time: 10:00 am - 11:30 am
- Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
- Read more and register: TRAINING : Effective Time Management Skills
TRAINING : Negotiation Skills
- Date: Tuesday 17 October 2023, Time: 10:00 am - 11:30 am
- Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and this course will help you ...
- Read more and register: TRAINING : Negotiation Skills
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Monday 23 October 2023 - Thursday 26 October 2023, Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
TRAINING : How to Build Empowered Teams
- Date: Tuesday 24 October 2023, Time: 10:00 am - 1:00 pm
- When teams are empowered and have the confidence to challenge the status quo, they are 69% more successful, according to IDEO research. An empowered team is highly engaged, takes responsibility and initiative, collaborates well and ...
- Read more and register: TRAINING : How to Build Empowered Teams
TRAINING : You Don't Have To Be A Creative To Be Creative
- Date: Tuesday 31 October 2023, Time: 10:00 am - 11:30 am
- In comms agencies there is often a department called The Creative Department. But today in all agency departments we have to think creatively. This course is designed to help people understand and use simple, tried ...
- Read more and register: TRAINING : You Don't Have To Be A Creative To Be Creative
EXCELLENCE TRAINING : Excellence in Account Management
- Date: Tuesday 07 November 2023 - Wednesday 08 November 2023, Time: 9:00 am - 5:30 pm
- An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: Managing yourself ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How To Communicate Effectively
- Date: Tuesday 07 November 2023, Time: 10:00 am - 11:30 am
- There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes.  In this session you will ...
- Read more and register: TRAINING : How To Communicate Effectively
TRAINING : Leading Pitch Winning Teams
- Date: Thursday 09 November 2023, Time: 9:00 am - 12:00 pm
- Master the leadership skills that will win you more pitches If you regularly lead pitches or aspire to do so, this session will equip you with the know-how to win pitches by honing your leadership ...
- Read more and register: TRAINING : Leading Pitch Winning Teams
TRAINING : How to Have Difficult Conversations
- Date: Tuesday 14 November 2023, Time: 10:00 am - 11:30 am
- Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations because they make us feel ...
- Read more and register: TRAINING : How to Have Difficult Conversations
EXCELLENCE TRAINING : Excellence in Account Management
- Date: Monday 20 November 2023 - Friday 24 November 2023, Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: Managing yourself Managing ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : Coaching Skills for Leaders
- Date: Tuesday 21 November 2023, Time: 10:00 am - 1:00 pm
- In order for agencies to grow in these times of rapid change, increasing client demands and heavy workloads, leaders have to be able to trust that their teams will make robust decisions and perform at ...
- Read more and register: TRAINING : Coaching Skills for Leaders
TRAINING : How To Be The Best Account Handler In Your Agency
- Date: Tuesday 28 November 2023, Time: 10:00 am - 11:30 am
- Read more and register: TRAINING : How To Be The Best Account Handler In Your Agency
EXCELLENCE TRAINING : Excellence in Strategic Thinking
- Date: Thursday 30 November 2023, Time: 9:00 am - 5:00 pm
- Excellence in Strategic Thinking Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case histories ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Strategic Thinking
TRAINING : Leadership and Inspiring Your Team
- Date: Tuesday 05 December 2023, Time: 10:00 am - 11:30 am
- This course is for those who have cracked the basics of managing the process of developing ideas but are now finding it hard to manage people and teams by understanding leadership, teams, motivation, delegation and ...
- Read more and register: TRAINING : Leadership and Inspiring Your Team