The Alliance Learning & Development programme
The programme has been designed through consultation with our members and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry.
The development, experience and growth of talent are what drives an agency forward, especially in this time of disruption and commoditisation.
Forthcoming Events
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Tuesday 05 July 2022 - Thursday 14 July 2022, Time: 1:30 pm - 4:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
How To Grow Existing Client Business : 'Masterclass' TRAINING
- Date: Wednesday 06 July 2022, Time: 9:00 am - 11:00 am
- As people’s careers progress they are often required to become more commercially focused and tasked with growing their client revenue. A common annual objective in agencies is for teams to ‘grow existing client revenue by ...
- Read more and register: How To Grow Existing Client Business : 'Masterclass' TRAINING
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
- Date: Wednesday 06 July 2022, Time: 1:30 pm - 5:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
EXCELLENCE TRAINING : Excellence in Digital Channels - DELIVERED VIRTUALLY
- Date: Thursday 07 July 2022, Time: 10:00 am - 4:00 pm
- A comprehensive online training course aimed at any agency role looking to better understand digital and social media channels and the opportunities for clients. This course will take you through key essentials that agencies can ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Digital Channels - DELIVERED VIRTUALLY
Selling Creative Ideas Without The Big Sell : 'All-in-90' TRAINING
- Date: Tuesday 19 July 2022, Time: 10:00 am - 11:30 am
- Presenting creative work and ideas to clients is the culmination of hours and hours of hard work. All this time can be wasted if the work is not approved and you have to go back ...
- Read more and register: Selling Creative Ideas Without The Big Sell : 'All-in-90' TRAINING
How To Run An Effective Brainstorm : 'All-in-90' TRAINING
- Date: Wednesday 20 July 2022, Time: 10:00 am - 11:30 am
- This course is about setting up and running a successful brainstorm to generate ideas A productive brainstorm has three features a) it is set up well with a clear objective b) is well structured and ...
- Read more and register: How To Run An Effective Brainstorm : 'All-in-90' TRAINING
How to Deliver An Exceptional Client Experience : 'Masterclass' TRAINING
- Date: Thursday 21 July 2022, Time: 9:00 am - 11:00 am
- Progressive brands understand that an exceptional customer experience (CX) is critical to modern marketing success. The same applies to agencies. Clients have never had so much choice and the best agencies are focusing their efforts ...
- Read more and register: How to Deliver An Exceptional Client Experience : 'Masterclass' TRAINING
What Is A Great Creative Idea And Why Are They So Valuable? : 'All-in-90' TRAINING
- Date: Tuesday 09 August 2022, Time: 10:00 am - 11:30 am
- In advertising, we often talk about the But in any piece of marketing communication there are almost always three ideas woven together like a Turkish puzzle-ring. There’s the positioning idea, there’s the strategy and, lastly, ...
- Read more and register: What Is A Great Creative Idea And Why Are They So Valuable? : 'All-in-90' TRAINING
Building Client Relationships : 'All-in-90' TRAINING
- Date: Tuesday 23 August 2022, Time: 10:00 am - 11:30 am
- Building and consolidating relationships with Clients is a key part of career development in an agency. This course will help you understand what Clients need from agency staff and give you top tips on how ...
- Read more and register: Building Client Relationships : 'All-in-90' TRAINING
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Monday 05 September 2022 - Monday 12 September 2022, Time: 9:30 am - 12:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (2 online sessions over 2 days)
- Date: Tuesday 06 September 2022 - Thursday 08 September 2022, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (2 ONLINE SESSIONS OVER 2 DAYS) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (2 online sessions over 2 days)
EXCELLENCE TRAINING : Excellence in Strategic Thinking - DELIVERED IN PERSON
- Date: Wednesday 07 September 2022, Time: 9:00 am - 5:00 pm
- Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case histories WE WILL COVER A ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Strategic Thinking - DELIVERED IN PERSON
Resilience for Leaders : 'Masterclass' TRAINING
- Date: Thursday 08 September 2022, Time: 9:00 am - 11:00 am
- Resilience is the ability to learn, adapt and bounce back from challenges and it is one of the most useful skills a leader can have, especially in a deadline driven agency environment and a volatile ...
- Read more and register: Resilience for Leaders : 'Masterclass' TRAINING
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
- Date: Monday 12 September 2022, Time: 1:30 pm - 5:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
Ideas And Tips On Winning New Business : 'All-in-90' TRAINING
- Date: Wednesday 14 September 2022, Time: 10:00 am - 11:30 am
- This course is the product of hard learned experience of success and failure (from which you can sometimes learn more). It covers the does and donts. The strategy and the tactics. It includes a debrief ...
- Read more and register: Ideas And Tips On Winning New Business : 'All-in-90' TRAINING
You Don't Need To Be The CEO To Be A Leader : 'Masterclass' TRAINING
- Date: Thursday 15 September 2022, Time: 9:00 am - 11:00 am
- Leadership and inspiring your teams This is a new 2-hour masterclass specifically designed for those with at least five years’ agency experience. The phrase ‘some are born to lead and others to follow’ suggests we ...
- Read more and register: You Don't Need To Be The CEO To Be A Leader : 'Masterclass' TRAINING
EXCELLENCE TRAINING : Excellence in Account Direction - DELIVERED VIRTUALLY
- Date: Monday 19 September 2022 - Thursday 22 September 2022, Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction - DELIVERED VIRTUALLY
Managing Challenging Clients : 'All-in-90' TRAINING
- Date: Tuesday 27 September 2022, Time: 10:00 am - 11:30 am
- Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working with challenging Clients and to ...
- Read more and register: Managing Challenging Clients : 'All-in-90' TRAINING
Help! I’m In Front Of A Client! : 'Masterclass' TRAINING
- Date: Thursday 29 September 2022, Time: 9:00 am - 11:00 am
- Modern client/agency partnerships now demand that agency specialists such as creative, design, and tech, take more of a prominent role in the day-to-day client process. Clients want daily check-ins, they want to be involved in ...
- Read more and register: Help! I’m In Front Of A Client! : 'Masterclass' TRAINING
Creating Opportunities By Understanding Your Clients' Business : 'All-in-90' TRAINING
- Date: Tuesday 04 October 2022, Time: 10:00 am - 11:30 am
- Only by our people fully understanding clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build client’s businesses, brands and reputations and put clients ...
- Read more and register: Creating Opportunities By Understanding Your Clients' Business : 'All-in-90' TRAINING
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
- Date: Monday 10 October 2022, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
Client Financial Management Skills : 'All-in-90' TRAINING
- Date: Tuesday 18 October 2022, Time: 10:00 am - 11:30 am
- Having a good grasp on the core financial and commercial skills required to effectively run your client projects profitably is a key attribute of a good marketing executive. Commercial understanding at this level contributes to ...
- Read more and register: Client Financial Management Skills : 'All-in-90' TRAINING
How to Build Trust with Clients : 'Masterclass' TRAINING
- Date: Thursday 20 October 2022, Time: 9:00 am - 11:00 am
- Trust lies at the heart of any strong client/agency connection. This workshop uses the Trust Equation to help agency staff analyse their current relationships and develop strategies to build or reinforce trust. The Benefits Delegates ...
- Read more and register: How to Build Trust with Clients : 'Masterclass' TRAINING
Techniques On How To Think More Creatively : 'All-in-90' TRAINING
- Date: Tuesday 25 October 2022, Time: 10:00 am - 11:30 am
- In comms agencies there is often a department called The Creative Department. But today in all agency departments we have to think creatively. This course is designed to help people understand and use simple, tried ...
- Read more and register: Techniques On How To Think More Creatively : 'All-in-90' TRAINING
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Monday 31 October 2022 - Wednesday 09 November 2022, Time: 1:30 pm - 4:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
EXCELLENCE TRAINING : Excellence in Account Management - DELIVERED IN PERSON
- Date: Tuesday 01 November 2022 - Wednesday 02 November 2022, Time: 9:00 am - 4:30 pm
- An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: Managing yourself ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Management - DELIVERED IN PERSON
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
- Date: Tuesday 01 November 2022, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness
How To Communicate Effectively : 'All-in-90' TRAINING
- Date: Tuesday 08 November 2022, Time: 10:00 am - 11:30 am
- There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes. In this session you will ...
- Read more and register: How To Communicate Effectively : 'All-in-90' TRAINING
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (2 online sessions over 2 days)
- Date: Tuesday 08 November 2022 - Thursday 10 November 2022, Time: 1:30 pm - 5:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (2 ONLINE SESSIONS OVER 2 DAYS) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (2 online sessions over 2 days)
What's Your Agency Why? : 'Masterclass' TRAINING
- Date: Thursday 10 November 2022, Time: 9:00 am - 11:00 am
- Are you absolutely positive you know your agency’s purpose? Does it drive your business or is it just proclaimed on your website? Purpose defines why you do what you do, why you exist, what difference ...
- Read more and register: What's Your Agency Why? : 'Masterclass' TRAINING
How To Be The Best Account Handler In Your Agency : 'All-in-90' TRAINING
- Date: Tuesday 15 November 2022, Time: 10:00 am - 11:30 am
- Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to ‘Top Dog’ often seems a difficult and frustrating process. The problem is that ‘on the job training’ is ...
- Read more and register: How To Be The Best Account Handler In Your Agency : 'All-in-90' TRAINING
How To Run A Virtual Brainstorm : 'All-in-90' TRAINING
- Date: Tuesday 29 November 2022, Time: 10:00 am - 11:30 am
- Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
- Read more and register: How To Run A Virtual Brainstorm : 'All-in-90' TRAINING
Managing Pressure and Building Resilience : 'Masterclass' TRAINING
- Date: Thursday 01 December 2022, Time: 9:00 am - 12:30 pm
- This workshop is rooted in the science of how the body and brain react to pressure and stress and offers an evidence-based, practical and non-touchy-feely guide to maintaining and building your resilience. Agency life has ...
- Read more and register: Managing Pressure and Building Resilience : 'Masterclass' TRAINING
Effective Time Management Skills : 'All-in-90' TRAINING
- Date: Tuesday 06 December 2022, Time: 10:00 am - 11:30 am
- Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
- Read more and register: Effective Time Management Skills : 'All-in-90' TRAINING
How to Delegate : 'All-in-90' TRAINING
- Date: Tuesday 17 January 2023, Time: 10:00 am - 11:30 am
- Becoming responsible for managing someone for the first time can be both exciting and daunting. Thoughtful, well prepared delegation is one of the most important skills to learn so that each member of your team ...
- Read more and register: How to Delegate : 'All-in-90' TRAINING
Confidence Counts : 'Masterclass' TRAINING
- Date: Thursday 26 January 2023, Time: 9:00 am - 11:00 am
- Confidence is a key component in your performance at work – in leadership, client handling, project management, creativity, building trusting relationships, decision-making and importantly enjoying what you do. This session is a deep dive into ...
- Read more and register: Confidence Counts : 'Masterclass' TRAINING
Learn How to Manage Upwards : 'All-in-90' TRAINING
- Date: Tuesday 31 January 2023, Time: 10:00 am - 11:30 am
- Managing upwards is a skill that is core to your job if you want to progress. Whether you have a new boss or have been working for someone for a while, there are ways to ...
- Read more and register: Learn How to Manage Upwards : 'All-in-90' TRAINING