The Alliance Learning & Development programme
The programme has been designed through consultation with our members and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry.
The development, experience and growth of talent are what drives an agency forward, especially in this time of disruption and commoditisation.
Forthcoming Events
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Monday, 12 April 2021 - Thursday, 15 April 2021 , Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Tuesday, 20 April 2021 - Thursday, 29 April 2021 , Time: 9:15 am - 12:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
'All-in-90' TRAINING : Life’s a Pitch…Spend less time winning more pitches
- Date: Tuesday, 20 April 2021 , Time: 10:00 am - 11:30 am
- Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time consuming and frustrating. This course ...
- Read more and register: 'All-in-90' TRAINING : Life’s a Pitch…Spend less time winning more pitches
'All-in-90' TRAINING : How To Use Communication To Help Grow The Business and Be a Rising Star
- Date: Tuesday, 27 April 2021 , Time: 10:00 am - 11:30 am
- There is a well known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes. In this session you ...
- Read more and register: 'All-in-90' TRAINING : How To Use Communication To Help Grow The Business and Be a Rising Star
'All-in-90' TRAINING : Planning for Suits - An Injection of Strategic Thinking
- Date: Tuesday, 04 May 2021 , Time: 10:00 am - 11:30 am
- In this course you will explore many key planning tools that will demystify the dark art, long words and odd diagrams that make up the world of strategic brand planning. OBJECTIVES: To encourage engagement in ...
- Read more and register: 'All-in-90' TRAINING : Planning for Suits - An Injection of Strategic Thinking
'All-in-90' TRAINING : How Well Do You Understand Your Client's Brand or Business Challenges?
- Date: Tuesday, 11 May 2021 , Time: 10:00 am - 11:30 am
- In order to develop proposals and pitch responses to answer the brief you truly need to get into the understanding of the challenges that the brand or business face. In this 90 minute session we ...
- Read more and register: 'All-in-90' TRAINING : How Well Do You Understand Your Client's Brand or Business Challenges?
'All-in-90' TRAINING : Dealing with Difficult Clients
- Date: Tuesday, 25 May 2021 , Time: 10:00 am - 11:30 am
- Working with and managing Clients in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have ...
- Read more and register: 'All-in-90' TRAINING : Dealing with Difficult Clients
'All-in-90' TRAINING : Key Communications Skills Part 1 - Four Simple Coaching Principles to Encourage More Ownership
- Date: Tuesday, 01 June 2021 , Time: 10:00 am - 11:30 am
- One of the constant gripes I hear from agency owners is that they want the team to step up, take more ownership and responsibility. This is a direct outcome from a coaching conversation, one of ...
- Read more and register: 'All-in-90' TRAINING : Key Communications Skills Part 1 - Four Simple Coaching Principles to Encourage More Ownership
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
- Date: Tuesday, 08 June 2021 - Thursday, 17 June 2021 , Time: 9:15 am - 12:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (4 ONLINE SESSIONS OVER 2 WEEKS PLUS SOME OPEN LEARNING) Adult Mental Health First Aid In the same way as learning physical first aid, this course teaches people ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (4 online sessions over 2 weeks plus open learning)
'All-in-90' TRAINING : Negotiation Skills : Beyond Win-Win
- Date: Tuesday, 08 June 2021 , Time: 10:00 am - 11:30 am
- The premise for this course is that ‘everything in life is a negotiation’ - formal and informal. Manage these well and you and the agency will be better off. This course is for those who ...
- Read more and register: 'All-in-90' TRAINING : Negotiation Skills : Beyond Win-Win
'All-in-90' TRAINING : Key Communications Skills Part 2 - Coaching Questions and Language to Build Confidence
- Date: Tuesday, 15 June 2021 , Time: 10:00 am - 11:30 am
- Part 2 will allow us to dive into the exact language, words and phrases you can use to enable the team to step up, take more ownership and responsibility. How you speak to others has ...
- Read more and register: 'All-in-90' TRAINING : Key Communications Skills Part 2 - Coaching Questions and Language to Build Confidence
'All-in-90' TRAINING : Reboot your Mental Health and Resilience (getting back to the office with more empowering belief)
- Date: Tuesday, 22 June 2021 , Time: 10:00 am - 11:30 am
- The experience of lockdown has been both physically and mentally challenging for all of us but we are now seeing many signs of the UK moving towards a ‘new normal’. Our offices are in the ...
- Read more and register: 'All-in-90' TRAINING : Reboot your Mental Health and Resilience (getting back to the office with more empowering belief)
'All-in-90' TRAINING : Managing the Pipeline
- Date: Tuesday, 29 June 2021 , Time: 10:00 am - 11:30 am
- Most new business training focuses on finding prospects, or the pitch itself. This is about what happens in between, and after, ie taking someone from first conversation to first cheque. Having a system to follow ...
- Read more and register: 'All-in-90' TRAINING : Managing the Pipeline
'All-in-90' TRAINING : Personality Profiling - Optimising Yourself and Your Relationships with others
- Date: Tuesday, 06 July 2021 , Time: 10:00 am - 11:30 am
- There are people we can get on with easily; we 'click'. And some people we don't. Colleagues, clients, prospects, team members - some of them are more difficult than others; their behaviour can seem odd, ...
- Read more and register: 'All-in-90' TRAINING : Personality Profiling - Optimising Yourself and Your Relationships with others
'All-in-90' TRAINING : Measuring Client Success
- Date: Tuesday, 13 July 2021 , Time: 10:00 am - 11:30 am
- What are the critical customer data points agencies need in order to really know how their relationships are going. And what is the difference between, and relative importance of, leading and lagging indicators. We’ll explore ...
- Read more and register: 'All-in-90' TRAINING : Measuring Client Success
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Tuesday, 21 September 2021 - Friday, 24 September 2021 , Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction