The Alliance Learning & Development programme
The programme has been designed through consultation with our members and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry.
The development, experience and growth of talent are what drives an agency forward, especially in this time of disruption and commoditisation.
Forthcoming Events
EXCELLENCE TRAINING : Excellence in Account Leadership
- Date: Monday 02 October 2023, Time: 9:00 am - 4:30 pm
- An intensive face to face training course aimed at Account Directors, Senior Account Directors and Group Account Directors. The course focuses on enhancing both skills and confidence in two key areas: Personal leadership skills development ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Leadership
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
- Date: Tuesday 03 October 2023 - Wednesday 04 October 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
TRAINING : Selling for Non-Sales People
- Date: Tuesday 03 October 2023, Time: 9:00 am - 12:00 pm
- Develop strategic selling skills to help the buyer to buy your products and services Every agency has to sell themselves - new projects, new products and services – to both new and existing clients to ...
- Read more and register: TRAINING : Selling for Non-Sales People
TRAINING : Managing Challenging Clients
- Date: Tuesday 03 October 2023, Time: 10:00 am - 11:30 am
- Working with and managing Clients is challenging whether it’s in a WFH or hybrid working environment. This course will help you to relook at the way you have been working with challenging Clients and to ...
- Read more and register: TRAINING : Managing Challenging Clients
TRAINING : The Power of Active Listening
- Date: Wednesday 04 October 2023, Time: 10:00 am - 1:00 pm
- Ironically, listening is the most important communication skill you can have. Research suggests that we retain only 25 to 50% of what we hear – which may explain why an estimated £37 billion is lost ...
- Read more and register: TRAINING : The Power of Active Listening
THE AGENCY PROFITABILITY SERIES : Pricing
- Date: Tuesday 10 October 2023, Time: 9:30 am - 4:30 pm
- An intensive face to face workshop aimed at Senior Leadership level which focuses on; - Value-Based Pricing + Performance-Based Pricing The shift away from input-based prices (rate cards), to pricing based on TEV (total economic ...
- Read more and register: THE AGENCY PROFITABILITY SERIES : Pricing
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
- Date: Wednesday 11 October 2023, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
TRAINING : Effective Time Management Skills
- Date: Wednesday 11 October 2023, Time: 10:00 am - 11:30 am
- Managing your time in a WFH environment is challenging. Most of us have been doing it for a while now and this course will help you to relook at the way you have been working and to rethink or refresh your approaches. Get top tips on how to make the most of your time and how to feel more on top of your work.
- Read more and register: TRAINING : Effective Time Management Skills
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
- Date: Thursday 12 October 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and open working culture, ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
TRAINING : Marketing your Agency
- Date: Monday 16 October 2023, Time: 9:00 am - 12:00 pm
- Build your agency’s reputation and generate leads The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines, including using Marketing as a Sales Engagement ...
- Read more and register: TRAINING : Marketing your Agency
TRAINING : Negotiation Skills
- Date: Tuesday 17 October 2023, Time: 10:00 am - 11:30 am
- Negotiation is part of day-to-day life in an agency – whether you are in negotiations with clients, colleagues or suppliers. Being confident in your approach is key to success and this course will help you ...
- Read more and register: TRAINING : Negotiation Skills
EXCELLENCE TRAINING : Excellence in Account Direction
- Date: Monday 23 October 2023 - Thursday 26 October 2023, Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Manager/Jun Account Director/Account Director level which focuses on developing and enhancing both the skills and confidence required as an Account Director in three key areas: ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Direction
TRAINING : How to Build Empowered Teams
- Date: Tuesday 24 October 2023, Time: 10:00 am - 1:00 pm
- When teams are empowered and have the confidence to challenge the status quo, they are 69% more successful, according to IDEO research. An empowered team is highly engaged, takes responsibility and initiative, collaborates well and ...
- Read more and register: TRAINING : How to Build Empowered Teams
TRAINING : You Don't Have To Be A Creative To Be Creative
- Date: Tuesday 31 October 2023, Time: 10:00 am - 11:30 am
- In comms agencies there is often a department called The Creative Department. But today in all agency departments we have to think creatively. This course is designed to help people understand and use simple, tried ...
- Read more and register: TRAINING : You Don't Have To Be A Creative To Be Creative
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
- Date: Friday 03 November 2023, Time: 9:00 am - 1:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
EXCELLENCE TRAINING : Excellence in Account Management
- Date: Tuesday 07 November 2023 - Wednesday 08 November 2023, Time: 9:00 am - 5:30 pm
- An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: Managing yourself ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Management
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
- Date: Tuesday 07 November 2023 - Wednesday 08 November 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
TRAINING : How To Communicate Effectively
- Date: Tuesday 07 November 2023, Time: 10:00 am - 11:30 am
- There is a well-known statistic that only 7% of communication is based on the words we use. It’s less well known that poor communication accounts for 93% of business mistakes.  In this session you will ...
- Read more and register: TRAINING : How To Communicate Effectively
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
- Date: Thursday 09 November 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and open working culture, ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
TRAINING : Leading Pitch Winning Teams
- Date: Thursday 09 November 2023, Time: 9:00 am - 12:00 pm
- Master the leadership skills that will win you more pitches If you regularly lead pitches or aspire to do so, this session will equip you with the know-how to win pitches by honing your leadership ...
- Read more and register: TRAINING : Leading Pitch Winning Teams
TRAINING : How to Have Difficult Conversations
- Date: Tuesday 14 November 2023, Time: 10:00 am - 11:30 am
- Conflict is part of all our lives both personally and professionally and workplace conflict is a normal part of working with and for people. Most of us avoid difficult conversations because they make us feel ...
- Read more and register: TRAINING : How to Have Difficult Conversations
TRAINING : How To Be The Best Account Handler In Your Agency
- Date: Friday 17 November 2023, Time: 10:00 am - 11:30 am
- Read more and register: TRAINING : How To Be The Best Account Handler In Your Agency
EXCELLENCE TRAINING : Excellence in Account Management
- Date: Monday 20 November 2023 - Friday 24 November 2023, Time: 9:00 am - 11:00 am
- An intensive live online training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level: Managing yourself Managing ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : Coaching Skills for Leaders
- Date: Tuesday 21 November 2023, Time: 10:00 am - 1:00 pm
- In order for agencies to grow in these times of rapid change, increasing client demands and heavy workloads, leaders have to be able to trust that their teams will make robust decisions and perform at ...
- Read more and register: TRAINING : Coaching Skills for Leaders
EXCELLENCE TRAINING : Excellence in Strategic Thinking
- Date: Thursday 30 November 2023, Time: 9:00 am - 5:00 pm
- Excellence in Strategic Thinking Strategy and creativity are joined at the hip. Strategy is creatively fertile, great creative work achieves strategic objectives. In this session we learn about inspirational strategy through award winning case histories ...
- Read more and register: EXCELLENCE TRAINING : Excellence in Strategic Thinking
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
- Date: Monday 04 December 2023 - Tuesday 05 December 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AIDER (TWO DAY ONLINE COURSE) Adult Mental Health First Aid This course is a two day online course ideal for those who would like to become an MHFAider® Alongside the ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
- Date: Wednesday 06 December 2023, Time: 9:00 am - 5:00 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH FIRST AID CHAMPION (FULL DAY COURSE) Mental Health First Aid Champions play a key role in overcoming the stigma around mental health and creating a positive and open working culture, ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
- Date: Thursday 07 December 2023, Time: 1:30 pm - 5:30 pm
- MHFA ENGLAND CERTIFIED: MENTAL HEALTH AWARENESS This is an introductory four-hour session to provide an understanding of what mental health is and how to challenge stigma. You’ll gain a basic knowledge of common mental health ...
- Read more and register: MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)