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Freshpet’s got the zoomies with 86% increase in sales post Crufts
IF. Brand Communications Agency working closely with The Kennel Club, made the most of Channel4 sponsorship and delivered Freshpet’s most…
Menu: Why It’s Time Food and Beverage Brands Took a Bite – ForeverAudio
As new advertising regulations loom and audience behaviour continues to shift, audio has emerged as a powerful and often underutilised…
A Different Kind of Strategist: Christian Taylor Joins December19
December19 continues to challenge traditional media planning with the appointment of Christian Taylor as our new Managing Partner of Strategy…
Alliance of Independent Agencies Announces Partnership with Gray Matters
Alliance of Independent Agencies has entered into a strategic partnership with Gray Matters in 2025 to amplify and grow the…
Ignore the 99% at your peril
Ignore the 99% at your peril Trade bodies, the media, and the policymakers need to stop pretending that the few speak for…
New Alliance Partner: Agency software specialists Synergist
The Alliance is committed to collaborating with products and services that truly enhance the capabilities of independent agencies. That’s why,…
Announcing the Third Agency Acquisition by Common Thread, the Newly Formed Independent Agency Group: Birmingham-based Brand and Creative Agency, Notepad
London, UK, March 5th, 2025 – There’s a new force in the agency world. Common Thread, the next-generation independent agency…
99% of the active agencies across the UK are independent of the big seven holding companies (25,320 of 25,495)
New mapping launched at Mad//UpNorth in February 2025 uncovers the full independent agency landscape in the UK. The collaborative new…
Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO
Crossmedia announced it is unifying its global media offering under the leadership of Kamran Asghar, who becomes Global CEO. This change…
jfdi/Opinium New Business Barometer 2025 Unveils Challenges and Opportunities for Agencies
The UK New Business Barometer has published results of its eighth annual national survey of performance and insights for agency…
Synergist unveils new look for agency management software
From real-time forecasting, project management and resourcing to financial reporting and business intelligence, Synergist has been the agency software of…
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Rock Your Profile - Unlocking the Power of your LinkedIn Profile Join us for an insightful event focused on empowering team members of independent agencies to maximise the potential of…
Future-Proofing Your Agency: Strategies for the Next Five Years The agency landscape is evolving rapidly, driven by AI, shifting client expectations, and new business models. Spencer will explore the key…
On 1st July 2025 the excellent work of independent agencies will be celebrated like never before. The Independent Agency Award winners will be announced live on the Hexagon stage at…
The new rules of social: how brands win hearts (and scrolls) in 2025 by SCREENSHOT Media This session will unpack the major shifts in the social media landscape (post-algorithm changes,…
The High Margin Agency: Essential Strategies for Improved Profitability In this insightful online session with Alliance partner Cactus, we will cover: Pricing – Understanding cost Understanding value Demonstrating value Efficiencies…
The media effectiveness landscape is evolving rapidly, with new measurement methodologies (some good, some very dubious), combined with increased complexity around the terminology, number of channels, and shifting regulatory constraints…
Who Cares…. …..about the planet and the people on it? Everyone in agencies needs to care. Not only for the planet but Sustainability is firmly recognised as a business imperative…
From Overwhelmed to Empowered: Preventing Burnout in a Fast-Paced World Have you ever suffered burnout or felt that you could be close? Well so have I. In a world where…
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