INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
Accord Marketing promotes two senior execs to its Board, strengthening vision and expertise
Accord Marketing proudly announces the appointment of two Associate Directors to its Board – Jasman Ahmad, Strategy Director, and Richard…
Unlocking the power and potential of generative AI for advertisers and publishers – Microsoft Advertising
Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral…
Putting our assets to work for publishers and advertisers – Microsoft Advertising
We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions…
Transforming Search and Advertising with Generative AI – Microsoft Advertising
Earlier this year, we began the incredible journey of reinventing search with the launch of the new AI-powered Bing, your…
Cutting through the noise to generate new demand – Microsoft Advertising
Imagine this: you’ve just launched a new product and you’re ready to take the world by storm. You’ve poured your…
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI – Microsoft Advertising
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will…
Microsoft’s Performance Max now available globally
Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce…
The future of private advertising with Microsoft Advertising
A new era of digital advertising with privacy and relevance at the core As our industry continues to move away…
Microsoft Advertising at Cannes Lions 2024: A new world of possibilities
The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious event for the creative communications industry.…
Consumer Research from the Elephant Room Serves Up the Future of Beer
Alliance member The Elephant Room releases its first Rulebreakers report, using proprietary talent network to create a blueprint for the…
The Creative Lab Campaign Launch – Changing the game for safer driving
Alliance Member Agency The Creative Lab are delighted to share their latest campaign launch: Changing the game for safer driving…
DNA Acquires Award-Winning Content and Distribution Platform
DNA Acquires Award-Winning Content and Distribution Platform and Relaunches With a Host of New Clients Joining companies such as easyJet,…
Accord Marketing promotes two senior execs to its Board, strengthening vision and expertise
Accord Marketing proudly announces the appointment of two Associate Directors to its Board – Jasman Ahmad, Strategy Director, and Richard…
Unlocking the power and potential of generative AI for advertisers and publishers – Microsoft Advertising
Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral…
Putting our assets to work for publishers and advertisers – Microsoft Advertising
We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions…
Transforming Search and Advertising with Generative AI – Microsoft Advertising
Earlier this year, we began the incredible journey of reinventing search with the launch of the new AI-powered Bing, your…
Cutting through the noise to generate new demand – Microsoft Advertising
Imagine this: you’ve just launched a new product and you’re ready to take the world by storm. You’ve poured your…
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI – Microsoft Advertising
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will…
Microsoft’s Performance Max now available globally
Advertisers are always looking for new ways to deliver more results with less effort, and today we’re thrilled to announce…
The future of private advertising with Microsoft Advertising
A new era of digital advertising with privacy and relevance at the core As our industry continues to move away…
Microsoft Advertising at Cannes Lions 2024: A new world of possibilities
The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious event for the creative communications industry.…
Consumer Research from the Elephant Room Serves Up the Future of Beer
Alliance member The Elephant Room releases its first Rulebreakers report, using proprietary talent network to create a blueprint for the…
The Creative Lab Campaign Launch – Changing the game for safer driving
Alliance Member Agency The Creative Lab are delighted to share their latest campaign launch: Changing the game for safer driving…
DNA Acquires Award-Winning Content and Distribution Platform
DNA Acquires Award-Winning Content and Distribution Platform and Relaunches With a Host of New Clients Joining companies such as easyJet,…
Agility and a Richness of Influences
Mark Lund sits down ‘In The Hotseat’ to discuss his experience of both Independents and networks Mark Lund, chairman of…
In Support of Advertising’s Self Regulation System: Whichever Government Is in Power?
The Alliance sits down with Mark Lund to discuss At a recent Health Summit held by The Times, the Shadow…
Manifesting Growth
Avantgarde’s Rachel Lewandowska and Sandra Perriot on the financial upside of being optimistic Agencies are currently brimming with optimism according…
Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast
Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast Introducing the ‘How I Became’ Podcast –…
The Independent Agency Conference 2023 Roundup
We hosted the Independent Agencies Conference last week and it was packed with a myriad of exceptional content from an…
The Alliance Partners With Instreamatic!
The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.
Everything You Need for Success...
Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.
Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.
Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.
Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.
Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.
Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
Join us on Thursday 6th June for our upcoming webinar, Winning Online Sales With a Programmatic Strategy, and get ready to dive into successful digital marketing and e-commerce strategies. Hear…
Propel your advertising strategies to new heights! Register now for Microsoft Advertising’s exclusive virtual event on May 15th 4PM BST, where you’ll discover firsthand how to harness the power of Copilot in…
Accelerate is not just a fancy word. It's how we must respond to the changing times we're in — creating new opportunities, sparking innovation, driving business growth. Generative AI, the…
LAUNCH PRESENTATION SCHEDULE OF EVENTS
How To Be Kinder To Yourself: Using Emotional Safety For Ultimate Success Join us for this in person session & empower your career & confidence with Emotional Safety tools…
WORKSHOP RECORDING WORKSHOP SLIDES Synopsis
WORKSHOP RECORDING WORKSHOP SLIDES Synopsis Welcome to the “Mastering Presentation Skills for Effective Leadership” module of our leadership program. In the dynamic landscape of leadership, the ability to communicate persuasively…
WORKSHOP RECORDING WORKSHOP SLIDES Synopsis Many businesses go through periods of change and transformation. The need for transformation may happen as a result of a internal desire to step change…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.