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2022 JUDGE CHAIRS

Independent Agency of the Year
Stephen Woodford Colour - USE

Stephen Woodford – Chief Executive – Advertising Association

Stephen was appointed CEO of the Advertising Association in October 2016. The AA promotes the role and rights of responsible advertising and its value to people, society, business and the economy. All the key advertising trade bodies, commercial media owners and tech platforms are members of the AA. Prior to joining, Stephen held management roles in four agency groups (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB and Next 15). He is a Governor of Ravensbourne University in London, the UK’s newest creative and technology university. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and launched its professional qualifications for new industry entrants, which over 20,000 people have now passed in the UK and around the world.

Group 1 - Disciplines
Best use of PR
David Atkison - Space - B2C Campaign - Copy

David Atkinson – CEO – Space

David is nearing 30 years in agency life, all of it spent at independent creative agencies.  For the last 17 this includes founding and leading Space, a global creative business with a remarkable track record in helping brands go beyond convention.  Space has celebrated an excellent haul of Awards, and are one of the agencies that embody the freedom and spirit that the Independent Agency Awards is designed to represent.

Best use of Brand Experience

Viktoria Williams – Global Marketing Strategy and Capability Manager – British Airways

Senior Marketing Manager with over 15 years of marketing experience across a vast variety of International territories, developing and implementing successful and innovative high-profile marketing strategies on a global scale to achieve business goals, and adapting them to the fast-paced environment.

Best use of Media
Victoria Sanders - News UK - Entertainment, Leisure & Travel

Victoria Sanders

Victoria Sanders has been in the travel business for the last 24 years, starting her career in retail sales. She then shifted into the aviation sector working for 2 years for Air New Zealand and subsequently entered into tour operating, spending 2 years at Jetset and a further two years at First Choice.

She made the transition into the media publishing business in 2004 when she joined Teletext Holidays. Victoria spent 8 years at Teletext Holidays where she was promoted to MD in 2009, a move that saw her lead a successful and profitable transformation of the business.

Victoria joined News UK in May 2014 as the Head of Travel. In 2015 she was appointed Director of Travel, where she now heads up the travel vertical and is responsible for an expanding commercial travel team. This encompasses print, digital advertising, partnerships, digital marketing, online development and more. She is actively involved in the digital development of new travel propositions and growing the opportunities for key clients within all News UK titles.

Best use of Social Media

Dino Myers-Lamptey – Founder – The Barber Shop

Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Karma Cola, The Athletic, Tobefrank and Parkinson’s UK. Dino is also a board member of the UK Effies and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign.  Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.

Career History – Twitter

Best use of TikTok

Neil Boorman – Head of Creative Lab Europe – TikTok

Neil Boorman is Head of Creative Lab Europe – a team within TikTok dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok’s full-screen, sound-on environment and cut through with its highly engaged community. Neil and his team of planners, creatives, producers, designers, editors and project managers aim to showcase brands’ products and services in a way that chimes with TikTok’s culture and drives results.

 

Neil’s background is extremely diverse, having witnessed first-hand how cultural moments have evolved on the internet over the past two decades. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world’s most established ad and media agencies, including VCCP, GREY, Mother and Wieden  + Kennedy. Neil has also helped global charities and organisations, including Christian Aid and Amnesty International, to establish and sustain their digital strategies.

Best use of Google Media
Oliver Illing - Google

Oliver Illing – Head of Independant Agency Team – Google

Oli leads the Independent Agency & New Partner team within Google’s Large Customer Sales, partnering with some of the leading and largest independent agencies, and other new emerging partners for Google – helping their businesses and advertisers grow. In his 11th year at Google, Oli has fulfilled various roles across the agency business and is passionate about championing independent agencies within Google and the wider industry.

Best Shopper Campaign

Ruth Kieran – CEO – Cirkle

Ruth is the CEO of Cirkle an award winning PR Agency with 20+ years of consumer and corporate reputation experience across public, private and third sector communications, Ruth is also an experienced crisis & issues expert. Ruth’s career began as a media buyer with McCann-Erickson in Sydney as well as working with Microsoft and IBM in Hong Kong.

Her client experience includes Miele, The National Lottery, Department for Transport, Pizza Hut, Costa Coffee, Harley-Davidson, The Open University and Whitbread. A seasoned leader, previous roles include Managing Partner and Deputy Managing Director for both Kindred and Lexis. She currently sits as the Alliance People Chair.

Best Digital Product

Gavin Hilton – Founder – Betfair

A data-driven communications leader with experience in bringing insight and understanding to bear right along the customer journey.

Eclectic experience in both agency and marketing cultures ranging from brand building to global loyalty programmes on brands as diverse as Sainsbury’s, Compare the Market, Guide Dogs and Betfair.

Group 2 - Craft
Best Idea/Concept
Bio Picture claire - Copy

Claire Miller – Global Head of Strategy – Lego

Claire is an award winning strategist with 25 years experience in helping shape brands to play a meaningful role in people’s lives.

Through a relentless curiosity of people, culture and brands Claire has shaped strategic solutions for some of the world’s most successful global brands; working at BMP DDB and McCann Worldgroup . Today Claire gets to work on the world’s most loved brand LEGO as Global Head of Strategy for the LEGO Agency; leading a team of brilliant thinkers finding new innovative ways to enrich and deepen consumer engagement with the brand across LEGO’s vast ecosystem.

Best use of Art Direction and Design
Elizabeth

Elizabeth Anyaegbuna – Cofounder – Sixteenbynine

Elizabeth Anyaegbuna is Cofounder of Sixteenbynine – a TV and video centred media planning, buying and production agency backed by Goodstuff. Before launching Sixteenbynine , she worked at broadcasters including Sky Media, Viacom, Turner & A+E Networks.

She also recently co launched Black Corner – a business directory, marketing, and mentoring support platform specifically for Black owner businesses.She is a member and mentors for MEFA and Bloom UK and Creative Access  and recently set up Bloom in colour – a network within Bloom representing WoC.

Best use of Copy
David Meikle - HTBAG - Copy

David Meikle – How to Buy a Gorilla

David Meikle is a business and marketing consultant, an innovator and a problem solver. In his advertising career he held senior positions at Grey and O&M in London, and was Head of Country for Ogilvy Russia. In 2009, David founded the consultancy, Salt, delivering marketing transformation, pitch management, process design and training. He rebranded his business The How to Buy a Gorilla Company after his book in 2017. HTBAG’s consultancy clients include The Post Office, Abellio, TSB and Vision Express, Direct Line Group. Its training clients include: AMV/BBDO, Adam&EveDDB, the7stars, MediaCom, the IPA, ISBA, IAPI, the EACA & the MRS.

During the Covid lockdown of 2020 David wrote his second book – Unstressessary – How to reduce stress and improve performance in advertising and marketing – yet to be published.

In autumn 2020 David co-founded Wippet – an online marketplace for the healthcare sector, which was sold in a pre-revenue deal in April 2021. David continues in Wippet as Operations and Marketing Director. The site is due to launch in September 2021.

Best Digital Media
Laurence Parkes is CEO of the award-winning, independent digital experience agency, Rufus Leonard and Co-Chair for the Alliance. Throughout his career and his time at Rufus, Laurence has proven himself a powerful strategic operator and passionate supporter of client transformation. As CEO, Laurence spearheads the agency’s strategic and business ambition; engineering a meaningful difference to people through our clients, in turn helping unleash the full potential of the digital economy.
A regular industry voice, Laurence’s specialist subjects include business transformation, lean principles, data-driven decision making, brand and communications strategy, product, service and experience design, CRM, and brand experience. As a former Campaign ‘Face to Watch’, Laurence has collected many accolades throughout his career including a Gold Digital Experience Award, Gold Cannes Cyber Lion, and Gold IPA Effectiveness Awards.
Prior to being named CEO, Laurence was Rufus Leonard’s first Chief Strategy Officer. During this time, he successfully repositioned the agency, reframing the agency’s services and launching new products to market – including the Brand Experience Index (BXI) – driving consistent growth in inbound interest and profit. He was also responsible for creating bespoke and rewarding digital experiences for clients including Reckitt Benckiser, the AA and Stagecoach.

Laurence Parkes – CEO – Rufus Leonard

Laurence Parkes is CEO of the award-winning, independent digital experience agency, Rufus Leonard. Throughout his career and his time at Rufus, Laurence has proven himself a powerful strategic operator and passionate supporter of client transformation. As CEO, Laurence spearheads the agency’s strategic and business ambition; engineering a meaningful difference to people through our clients, in turn helping unleash the full potential of the digital economy.

A regular industry voice, Laurence’s specialist subjects include business transformation, lean principles, data-driven decision making, brand and communications strategy, product, service and experience design, CRM, and brand experience. As a former Campaign ‘Face to Watch’, Laurence has collected many accolades throughout his career including a Gold Digital Experience Award, Gold Cannes Cyber Lion, and Gold IPA Effectiveness Awards.

Prior to being named CEO, Laurence was Rufus Leonard’s first Chief Strategy Officer. During this time, he successfully repositioned the agency, reframing the agency’s services and launching new products to market – including the Brand Experience Index (BXI) – driving consistent growth in inbound interest and profit. He was also responsible for creating bespoke and rewarding digital experiences for clients including Reckitt Benckiser, the AA and Stagecoach.

Group 3 - Sectors
The Best B2B Campaign
Karen Bigwood

Karen Bigwood – Head of Brand – Lloyd’s

Karen Bigwood is Head of Brand for Lloyd’s of London, with global responsibility for brand strategy ensuring Lloyd’s is  globally admired and respected for its reputation as the world’s specialist marketplace for insurance.   Karen is also responsible for communications and engagement for Lloyd’s transformation strategy, digital and thought leadership.   Karen has over 25 year experience in developing brand and marketing strategies targeting customers in both public and private sectors.  Her passion is understanding what makes people tick and translating this into compelling propositions, seamless experiences and creative campaigns.

Prior to joining Lloyd’s she has held senior brand, marketing and communications roles in the insurance, support services and construction industries where she has lead multi-disciplined teams and delivered a number of award winning campaigns.

Best B2C Campaign
Gareth Turner

Gareth Turner – Head of Marketing – Weetabix Food Company

Gareth Turner is Head of Marketing at Weetabix Food Company, overseeing the long-term brand strategy for the nation’s favourite cereal, Weetabix, and its wider brand portfolio.

Gareth has over 23 years’ experience working within food and drink and has had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, and Arla in local and global roles.  And now he’s Head of Marketing at Weetabix, where he has worked since June 2019.  He’s passionate about working in brand led organisations with a long term, strategic approach to brand building, mixed with a good dash of bravery.

Career highlights (so far) include buying a racehorse for John Smith’s, new product launches like Bulmers fruit ciders and the recently negotiated partnership between the FA and Weetabix.   In 2021 Gareth’s team unleashed the multi award winning “Beanz on Bix” on the world and broke the internet in the process.

Gareth has previously contributed to Marketing Week and frequently shares his marketing perspectives on LinkedIn and in his email newsletter.  Subjects he is especially passionate about include the benefits of a productive, more respectful relationship between agencies and clients, and how to enable bolder marketing in your business.

Best FMCG / Retail Campaign
Tom

Thomas Pearce – Marketing Manager (Head of NESCAFE & Starbucks Mixes) – Nestle

Senior marketer with both local & global marketing strategy experience for the world’s largest retail coffee brand.

Best Professional Services Campaign

Becky McKinlay – Managing Director – Alpha Grid, a Financial Times Company

Becky is the newly appointed MD at Alpha Grid, a Financial Times Company, focussed on content production.

Becky has spent her career in creative, comms and media environments.

Immediately preceding Alpha Grid, Becky was Head of client strategy, creative and media at Economist Impact. She had led global client teams for WPP, founded and run her own agency (Ambition Communications) as well as held senior marketing roles within travel, tech and media businesses.

Best Entertainment, Leisure and Travel Campaign

Justin Reid – Director of Media, Destinations, Hotels and Growth – Tripadvisor 

Justin has been at Tripadvisor for 6 years, during which time his remit has grown from destination marketing to now all aspects of media and client advertising and
promotion. Prior to Tripadvisor Justin spent 10 years at the head of digital for VisitBritain in the run up to the 2012 Olympics as well as time in a digital start up and digital agency branding agency.

Best 'Not for Profit' Campaign
Darragh

Darragh Field – Assistant Director of Digital – RSPCA

Darragh Field is the Assistant Director of Digital at the RSPCA. Darragh creates experiences and products to engage supporters to ensure animals have a good life by rescuing  and caring for those in need, by advocating on behalf of all animals and by inspiring everyone  to treat them with compassion and respect. He has worked in Digital for 20 years across the digital advertising and publishing sectors and has received many awards and accolades on the way.

Best Purpose Driven Campaign

Rachel Vardon – EMEA Lead Tripadvisor Marketing Solutions – Tripadvisor 

Rachel is responsible for leading a team of legends, who form Tripadvisor’s creative agency across all clients and agencies. From huge Never-Been-Done-Before innovations (which win awards), to cross-brand, always on strategies (powered by our unrivalled data), we absolutely love delighting clients and consumers alike

Freedom Awards
Hello. I’m Gellan Watt.  Award-winning Adman, Creative, Copywriter, Planner and Brand Strategist and leader of the Alliance Creative Group. Totally integrated. Mad about business. And all about the big idea.

I founded Thinking Juice (Top 10 UK Independent Creative Agency) in 2003, later becoming MD, Chief Creative Officer and Partner of Emerge Group, a £60m marketing communications group in the UK following our merge in 2011. 

Over the years I’ve worked for some of the world’s biggest brands, hottest challengers and brightest start-ups including BBC, Mizuno, CAT, John Lewis, uSwitch IBM, Wyke Farms, O2, Heineken, Barbour, Marshall, Del Monte and stars of sport including David Beckham, Judy Murray and numerous NBA stars.

Thinking Juice went on to be named UK Agency of the Year in 2010 and has been named the UK’s Best in Effectiveness, Best in Strategy, Best in Advertising, Best in Digital Strategy and Best in Creativity and Innovation by our clients and the RAR.

I’ve been part of over 150 creative award wins. I have been named 12th in The UK’s Marketing Power 100, in 2015’s Top 15 Media Powers Faces to Know and Marketing Industry Managing Director of the Year. My mum - she sure loves to vote!

Gellan Watt

Gellan Watt is an award-winning Creative Director and Agency Founder, who, with his partners, grew an independent agency group to c. £60m revenue before successful exit in 2016. Following this exit he now works as a Global Brand Advisor, Agency Non Exec, and Creative Strategist and Investor. He also hold the position of Creative Chair of the Alliance of Independent Agencies – championing independent UK to clients worldwide

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