Independent agencies are exactly that. Free.

Free from parent companies, free to be entrepreneurial and free to be bold.

It’s why when you win the Independent Agency Awards … you get your wings.

What’s different?

Crucially, we’re not interested in agency back-slapping. It’s your peers, and your clients that decide who gets their wings with a commitment to have 50% client marketer judges in the live judging.

An Award isn’t just for the winning agency either. We strive to recognise the people behind the work, with individual recognition going to everyone on the winning teams.

How it works

The Awards follow a tried and tested format, with a few unique twists.

There are 15 categories that span the many disciplines and skills across the independent agency landscape – so every dynamic independent agency will find a category that feels right to them, from PR to advertising, SEO to graphic design, and so on.

Each category is judged online by a hand-picked selection of judges who are leaders in their fields.

The shortlist then moves to a live debate, where 50% of all judges will be from client organisations. Every entry is judged on its strategy, execution and effectiveness.

After judging, finalist agencies are acknowledged for producing great work and embracing the freedom that being independent offers. Every category winner then ‘earns their wings’ for being the best of the best, and soaring higher than others.

Winners in The Independent Agency Awards are automatically qualified to enter the 35th MAA GLOBES

With thanks to our partners 

Headline Partner
Category Partners