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Independent agencies are exactly that. Independent. Free.
Free from parent companies, free to be entrepreneurial and free to be bold.
It’s why when you win The Independent Agency Awards … you get your wings.

Update 27th May 2022

We are delighted to announce the shortlist has been released in this years awards and can be viewed here. We now move our focus to the Round 2 judging taking place at awards partner Google’s, St Giles offices in London where our esteemed panel of judges made up of senior marketers from some of the UK’s biggest and best agencies and brands will decide our category winners. The winners will then be announced live at MAD//Fest on the evening of 5th July on the Hexagon Stage at the awards ceremony – tickets can be purchase here. We look forward to celebrating some of the best work from independent agencies with you!

Update 6th May 2022

Good news! We have extended the deadline for both categories “The Best Use Of Google Media” & “The Best Use Of TikTok” till Friday 20th May 2022. This is your last chance to get your work featured in this year’s Independent Agency Awards that features a star studded list of judges and sponsors.The Best Use Of Google Media award, sponsored by Google, is an opportunity for independent agencies to showcase and celebrate the best and most innovative use of Google products such as Google Ads and Youtube. We want to see campaigns that boost brand awareness, increase leads, online sales and conversion rates while showcasing their targeting techniques and contextual creative to deliver results and performance. Click here for more information about the Best Use Of Google Media category.
The Best Use Of TikTok awards, sponsored by TikTok, offers a unique opportunity for brands to authentically connect with diverse, engaged communities around the world. In this category, we want to see how independent agencies have helped brands behave more like Creators, delivering inspiring creative campaigns that have driven great results. Click here to find out more about The Best Use Of TikTok category.
Enter your award winning work here!

Update 14th April 2022

The Alliance Of Independent Agencies are happy to announce that TikTok will be partnering in a key category at this years Independent Agency Awards – “Best use of TikTok”.

The Independent Agency Awards (produced by the Alliance Of Independent Agencies) exists to celebrate and promote independent agencies in all their guises.

TikTok offers a unique opportunity for brands to authentically connect with diverse, engaged communities around the world. In this category, we want to see how independent agencies have helped brands behave more like Creators, delivering inspiring creative campaigns that have driven great results.

Despite a challenging landscape, independent agencies continue to go above and beyond to deliver outstanding creativity and best-in-class outcomes for clients. So don’t miss out on the celebration of the exceptional work carried out by Independent Agencies!

Neil Boorman, Head of Creative Lab Europe at TikTok

“Independent agencies are creating some of the best creative ad content currently on TikTok, so we’re very excited to partner with The Alliance of Independent Agencies to celebrate this incredible work and inspire others to produce first-class content too.” – Neil Boorman, Head of Creative Lab Europe at TikTok.

Update 8th April 2022

The Alliance Of Independent Agencies are happy to announce that Google will be sponsoring their standalone category “Best Use Of Google Media”.

Joining other impressive category sponsors such as Tripadvisor and StackAdapt, Oliver Illing, Senior Industry Head – Agency at Google said of their sponsorship, “Independent agencies continue to thrive and are powering growth of some of the UK’s leading brands through Google’s products. The awards are a great opportunity to showcase and celebrate the best and most innovative use of Google from leaders within their field.”

Graham Kemp from The Alliance of Independent Agencies was quick to thank their new sponsor, “The support of Google to the Alliance of Independent Agencies over the last 18 months has been tremendous and it is great that Google has extended this support into the Independent Agency Awards. This Awards partnerships shines a light on how independent agencies are stretching their creative skills using Google tools to build brands.”

The Independent Agency Awards

On 5th July 2022 the excellent work of independent agencies will be celebrated like never before. The Independent Agency Award winners will be announced live on the hexagon stage at MAD//Fest 2022.

Independent agencies are a special, exclusive group of creative companies and made up of individuals that are bound by a shared spirit of independence, ideas, and purpose, not just by the services they provide. In today’s creative landscape, independence has become increasingly important.

One thing remains the same regardless of how complex the marketing landscape becomes – the best ideas come from independent minds.

As we look to 2022 and the opportunity to grow on what was a fantastic 2021 Independent Agency Awards event. The Alliance of Independent Agencies found it fitting that a talented, boisterous, agile group of agencies should be represented by an equally talented, boisterous, agile trade show. Our partnership with MAD//Fest will allow us to house the exceptional work from our agencies and give them the big stage that they deserve.

The expansion of The Independent Agency Awards in collaboration with MAD//Fest will be a key stepping-stone in shining light on the disruptive work that happens in independent agencies daily. Winning agencies, and the individuals contributing their skills, knowledge, and creativity, will Get Their Wings. And they will deserve them.

A number of standout stories emerged from the past awards. Many agencies were able to pivot their campaigns in creative ways in the face of the pandemic challenges. Clearly demonstrating their bravery and agility. Several agencies showed true collaboration between agency and client, which led to some standout and breakthrough work.

We look forward to continuing to champion Independent Agencies and through our partnership with MAD//Fest, the stage widens to allow Independents to shout proudly about what was accomplished in the last twelve months.

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