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INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Latest posts from Alliance Members & Partners

Information, launches, success stories and announcements from your community

Go to your Profile Page to post your news and join the conversation!

Onepointfive concepts and produces an unmissable house party for Bumble’s uk community

onepointfive, an experiential advertising agency for leading brands worldwide, will bring the women-first app, Bumble, and Soho’s newest and most…

The Ultimate Guide to Advertising on CTV in EMEA

Get This Guide Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA. Why CTV Advertising Is…

The Future of Connected TV: What’s Next for Brands and Advertisers?

The Future of Connected TV: What’s Next for Brands and Advertisers? The world of television is undergoing a seismic shift,…

Exclusive Certification Course: Connected TV Masterclass with StackAdapt – 13th November

Thank you: A big thank you to Khaled Alfangary and Chelsea Johnston from our partner StackAdapt for hosting this session.…

Experience12 welcomes Nick Swift as Client Services Director

Experience12, the UK’s leading pop culture brand experience agency, has appointed industry veteran Nick Swift as Client Services Director in…

SPEND IN THE BATTLE OF THE FESTIVE ADS TO REACH £10.5BN – Advertising Association

Kantar research shows people have greater anticipation for the season’s creative offering than ever before. Advertisers are expected to spend…

UK ADVERTISING REPORTS £10BN SPEND IN Q2 2024 – Advertising Association

Adspend reached £19.6bn in first half of 2024, ahead of expectations London, October 31, 2024: UK advertising recorded £10bn spend…

Jellybean is now an employee-owned business through an EOT

As the founder of jellybean 37 years ago I am proud to announce that as of September 2024 we are…

Ride Shotgun Makes Its Second US-Based Acquisition Of 2024

Omnichannel creative content agency Ride Shotgun has announced its acquisition of PIX-US, a specialist CGI company based in North Carolina.…

Your Guide to Digital Out-of-Home Advertising in the UK and Europe with StackAdapt

Your Guide to Digital Out-of-Home Advertising in the UK and Europe Out-of-home (OOH) advertising is one of the oldest forms…

Unlock Success: discover how happy people drive higher performance

This year’s Festival of Happiness event will focus on the relationship between how ensuring the wellbeing and therefore happiness of the…

StackAdapt: Mastering Personalization in New Advertising Channels: CTV, DOOH, and In-Game

Being in advertising these days is quite the adventure—especially when you consider that a whopping 80% of shoppers are more into brands…

Agility and a Richness of Influences

Mark Lund sits down ‘In The Hotseat’ to discuss his experience of both Independents and networks Mark Lund, chairman of…

In Support of Advertising’s Self Regulation System: Whichever Government Is in Power?

The Alliance sits down with Mark Lund to discuss At a recent Health Summit held by The Times, the Shadow…

Manifesting Growth

Avantgarde’s Rachel Lewandowska and Sandra Perriot on the financial upside of being optimistic Agencies are currently brimming with optimism according…

Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast

Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast Introducing the ‘How I Became’ Podcast –…

The Independent Agency Conference 2023 Roundup

We hosted the Independent Agencies Conference last week and it was packed with a myriad of exceptional content from an…

The Alliance Partners With Instreamatic!

The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in…

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

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Everything You Need for Success...

Better Connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, Training And Mentoring Support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – But Not Alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing Great Work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering Professional Standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring And Benchmarking Best Practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Outreach that works, a step by step demonstration.. – New Business Action Group

Outreach that works, a step by step demonstration.. Join us for the first New Business Action Group of 2025 where we will be joined by Sebastian Mackay and John Lyons.…

DOING WELL, DOING GOOD – Sustainability Action Group

DOING WELL, DOING GOOD. Learn how the agency Nice and Serious created their Moral Compass and how they stick to it by ensuring that every piece of work they take…

AI in Creative Production: Insights & Findings with Instreamatic

We invite you to an exclusive Instreamatic and Alliance of Independent Agencies in person event, where we will share the findings of Instreamatic's latest white paper, “AI in Creative Production.”…

YOU WILL COMPLY – How to keep clients onside with IT security – with Cubit Technology

YOU WILL COMPLY – How to keep clients onside with IT security with Cubit Technology Experience12 collaborates with industry giants like Prime, Netflix, and Disney - clients who insist all…

Come see the Alliance Plans for 2025

As the Alliance looks forward to 2025, we would like to invite you to a presentation where we will be outlining the years events and initiatives that will: - Represent…

Festival of Happiness 2024

Festival of Happiness, 7th November 2024 Google, 6 Pancras Sq, London, N1C 4AG Arrival, registration & refreshments from 8.15am 9am – Start Your ticket entitles you to access to the Main…

Alliance People Pulse Q4 2024 – The Findings

Join us for the findings on the Alliance People Pulse for Q4- presented by Annabel Dunstan from our trusted partner Q&R, we will discuss this quarters results - the good,…

Creative Slam – LIVE GreenJam, with Brief from Snowsport England

Creative Slam - LIVE GreenJam As part of the ever-popular GreenJam programme, designed to develop junior to mid-level members of our agencies, the Creative Slam is a highly energising, insightful…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

TRAINING : Managing Pressure and Building Resilience
TRAINING : Marketing your Agency
TRAINING : Selling for Non-Sales People
EXCELLENCE TRAINING : Excellence in Account Direction
EXCELLENCE TRAINING : Excellence in Account Management
EXCELLENCE TRAINING : Excellence in Account Management
TRAINING : How to Build Empowered Teams
TRAINING : The Power of Active Listening
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