INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create
great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
Resetting for 2026: 7 Ways to Boost Workplace Happiness and Start the Year on the Right Foot
There’s something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full…
PrettyGreen Acquires PinPoint Media
PrettyGreen Acquires PinPoint Media Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing Thursday 15th January: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part…
How to Put a Training Plan Together That Improves Performance and Protects Talent
A training plan should not be a tick-box document written once a year and forgotten. For independent agencies, a strong…
BEST PRACTICE GUIDE FOR THE RESPONSIBLE USE OF GENERATIVE AI IN ADVERTISING
New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners A Best Practice Guide for…
Accord Marketing acquires Acacia Avenue
Accord Marketing Ltd today announces the acquisition of Acacia Avenue, marking a significant step in strengthening its ability to deliver…
Costa Coffee Launches Matcha Range with Nationwide ‘Catch-a-Matcha’ Brand Experience Tour
Costa Coffee is, with help from its rostered experience agency Circle Agency, bringing matcha to the nation through a UK-wide experience…
From Impressions to Impact: How the Open Internet Creates Real Value
By Keith Arrowsmith, Global Marketing Director, Onetag Programmatic advertising has transformed digital media over the past decade. Automation brought scale, efficiency,…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
Everything You Need for Success...
Have you ever wondered why you’ve lost a pitch after being told you were the best in the room? This happens all the time and is due to the disparate…
Your Nervous System Lab Understanding Stress for Peak Performance In our high-pressure industry, understanding your stress response is key to protecting your wellbeing and performing at your best. The Alliance…
From Order Taker to Opportunity Creator Turn stronger client relationships into long-term agency growth. A free, two-part interactive workshop exclusively for Founders members. Growing existing clients is often the fastest…
How independent agencies can turn positioning into a go-to-market strategy that actually moves Most agencies do not have a shortage of marketing ideas. They have a shortage of focus. The…
As summer draws to a close, join SeenThis and Amazon for a relaxed rooftop evening with industry peers. Before the Q4 rush begins, join industry leaders for an evening of…
Audiences are still spending plenty of time in front of the TV screen - but where, how and what they’re watching has changed dramatically. With viewing now fragmented across linear…
Who pays when AI gets it wrong? Copyright liability after the 1.5 billion dollar settlement Recently a US court approved Anthropic's 1.5 billion dollar settlement with authors over unauthorised use…
Brilliant Campaigns Start Here: The Strategic Foundations Behind Award-Winning Work Key Topics: Finding the real problem – looking beyond the brief to uncover the challenge that really needs solving Turning research…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.
