INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
Social Contribution of UK Advertising 2024 – Advertising Association
NEW REPORT HIGHLIGHTS VITAL IMPORTANCE OF ADVERTISING’S SOCIAL CONTRIBUTION Credos reveals a 10-percentage point increase in the number of people…
AA: UK retains second place ranking at Cannes Lions 2024
We are delighted to announce that we celebrated continued success at the Cannes Lions 2024 award stage, with the UK…
AA Responds to 2024 General Election Result
In response to the 2024 General Election result, the Advertising Association has issued the following statement. Stephen Woodford, CEO, Advertising…
AA Responds to Cabinet Appointments
Following the recent Cabinet appointments, the Advertising Association has issued the below statements. On the appointment of Jonathan Reynolds MP…
Challenging the Mighty Zambezi for Clean Water
Darren Low, Logic+Magic MD, is Challenging the Might Zambezi for Clean Water “This July, I’ll be pushing my limits as…
‘Now You’re Talking’ professional counselling service partners with IF Agency
Manchester headquartered Now You’re Talking, part of the TLC: Talk, Listen, Change group, operates as a profit-for-purpose organisation. This means…
Accord Marketing promotes two senior execs to its Board, strengthening vision and expertise
Accord Marketing proudly announces the appointment of two Associate Directors to its Board – Jasman Ahmad, Strategy Director, and Richard…
Unlocking the power and potential of generative AI for advertisers and publishers – Microsoft Advertising
Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral…
Putting our assets to work for publishers and advertisers – Microsoft Advertising
We’ve been on a journey at Microsoft Advertising to transform our business. Over the past few years, our strategic acquisitions…
Transforming Search and Advertising with Generative AI – Microsoft Advertising
Earlier this year, we began the incredible journey of reinventing search with the launch of the new AI-powered Bing, your…
Cutting through the noise to generate new demand – Microsoft Advertising
Imagine this: you’ve just launched a new product and you’re ready to take the world by storm. You’ve poured your…
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI – Microsoft Advertising
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will…
Agility and a Richness of Influences
Mark Lund sits down ‘In The Hotseat’ to discuss his experience of both Independents and networks Mark Lund, chairman of…
In Support of Advertising’s Self Regulation System: Whichever Government Is in Power?
The Alliance sits down with Mark Lund to discuss At a recent Health Summit held by The Times, the Shadow…
Manifesting Growth
Avantgarde’s Rachel Lewandowska and Sandra Perriot on the financial upside of being optimistic Agencies are currently brimming with optimism according…
Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast
Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast Introducing the ‘How I Became’ Podcast –…
The Independent Agency Conference 2023 Roundup
We hosted the Independent Agencies Conference last week and it was packed with a myriad of exceptional content from an…
The Alliance Partners With Instreamatic!
The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.
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Everything You Need for Success...
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Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.
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Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.
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Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.
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Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.
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Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.
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Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
Join Microsoft Advertising on July 23, 2024, for a cutting-edge webinar that delves into the dynamic world of Identity solutions in the age of private advertising. This 45-minute virtual session,…
Agencies are Obsolete! Now What!?! As AI reshapes the creative landscape, are traditional agencies becoming relics of the past? Join industry provocateur Jon Bains as he challenges the status quo…
For the first time since 2014 advertising is no longer the least trusted industry (Energy & Banking are fighting for that position). This improvement in the public’s greater trust in…
Prompted by the alarming conclusions of the Forrester Report (Agencies that master these conditions will build sustainable economic models; those that resist will struggle) at the end of 2023 in…
Join Alliance partner Instreamatic & Alliance Member Ignis for this roundtable on: From Ideas to Implementation: The Role of AI in Creative Process Join Emma Yagmurovo, Simon Dunlop & Darren…
FINANCIAL WELLBEING IN THE WORKPLACE: How to Get Started & Keep Going... We are excited to announce that Talia Loderick, Money Coach, will be hosting a session on "Financial…
The "retail media revolution" what’s in it for Independent Agencies? – with Halo The "retail media revolution" is here but what does it really mean for Independent Agencies and how…
Retail Media Essentials Webinar with Nectar360 Join us on Tuesday 16th July for our first Nectar360 webinar, Retail Media Essentials aimed to give you an introductory overview of retail media.…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.