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INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
 Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

Get Started

Everything You Need for Success...

Better Connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, Training And Mentoring Support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – But Not Alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing Great Work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering Professional Standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring And Benchmarking Best Practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Psychological Safety – What it is, why it’s important & how it can be created (Member Event) – WELLBEING ACTION GROUP

In this first Wellbeing Action Group of 2024, we will explore Psychological Safety: what it is, why it’s so important and how it can be created. Our Member Lead, Isabel…

CREATIVE CHANGE MAKERS – Creativity + AI For A Better World

CREATIVE CHANGE MAKERS - Creativity + AI For A Better World is an event that will inspire, engage and empower the ‘Creative Industries’ in the positive use of AI. Celebrating…

The Future of Digital Advertising: Trends for 2024 – With StackAdapt

Unpacking the Digital Advertising and Programmatic Landscape for 2024 Event Details: Join us on 5th December at 9:30am for an insightful event that will help you discover the future of…

Alliance People Pulse Q4 2023 – The Findings

Join us for our People Pulse event presented by Annabel Dunstan from our trusted partner Q&R, where we will be joined by a panel of guests to discuss more findings…

In the HotSeat with Mark Lund

We are delighted to welcome In The HotSeat Mark Lund. Mark has spent 25 years leading and founding marketing and advertising organisations, as an entrepreneur and executive, as well as…

How Top US Brands Leverage AI to Optimise Media with Contextualized Audio & Video Ads (Member Event)

Join Alliance partner Instreamatic for this webinar on: How Top US Brands Leverage AI to Optimise Media with Contextualize Audio & Video Ads The focus of this webinar will be…

Come see the Alliance Plans for 2024

As the Alliance looks forward to 2024, we would like to invite you to a presentation where we will be outlining the years events and initiatives that will: - Represent…

Make Your Agency Famous with Propeller Group

If you want your agency to grow then you don’t just want fame: you want to be famous for the right reasons with the right prospects. Rose Bentley, Group Director,…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-12-07
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-11-03
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-10-11
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-09-08
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2023-12-06
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2023-10-12
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2023-11-09
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2023-09-06
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