INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create
great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
A useful resource for your new starters: The Marketing Pathfinder
Starting a first role in the marketing and agency industry can mean getting to grips with a whole new world…
Circle Agency brings Planet Zoo 2 to life at Chester Zoo
Frontier Developments, the British video game developer and publisher behind much-loved creative management simulation games including Planet Coaster and Jurassic…
45 independent agencies come together at first ACG Live
Being independent does not have to mean working alone. That was the message at our first ACG Live event, held…
Alliance partners with Prolific North to champion the North’s top independent agencies
We’re delighted to announce a new partnership with Prolific North, supporting its inaugural Top 150 Agencies ranking and event. The…
The GEO Land Grab: Why Independent Agencies Have a Window Hold Cos Don’t
GEO (Generative Engine Optimisation) is how brands get cited inside AI answers (ChatGPT, Gemini, AI Overviews) instead of just ranking…
SeenThis: Measuring Attention Was the First Step. Guaranteeing It Is Next.
It’s been important progress. But it still doesn’t quite answer the question buyers have been asking all along: what attention…
PrettyGreen Acquires PinPoint Media 
PrettyGreen Acquires PinPoint Media Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing Thursday 15th January: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part…
How to Put a Training Plan Together That Improves Performance and Protects Talent
A training plan should not be a tick-box document written once a year and forgotten. For independent agencies, a strong…
From Impressions to Impact: How the Open Internet Creates Real Value
By Keith Arrowsmith, Global Marketing Director, Onetag Programmatic advertising has transformed digital media over the past decade. Automation brought scale, efficiency,…
Costa Coffee Launches Matcha Range with Nationwide ‘Catch-a-Matcha’ Brand Experience Tour
Costa Coffee is, with help from its rostered experience agency Circle Agency, bringing matcha to the nation through a UK-wide experience…
Accord Marketing acquires Acacia Avenue
Accord Marketing Ltd today announces the acquisition of Acacia Avenue, marking a significant step in strengthening its ability to deliver…
BEST PRACTICE GUIDE FOR THE RESPONSIBLE USE OF GENERATIVE AI IN ADVERTISING
New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners A Best Practice Guide for…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
Everything You Need for Success...
As AI agents take on more of the media buying process, what changes for independent agencies and the clients they represent? Join a small group of independent media and marketing…
Join the experts from Clarity to find out what we have learned so far about the new Burnham government and what's in store. After nearly 100 days in power attendees will…
Join us at the Houses of Parliament as we debate whether charging clients based on time is still fit for purpose. The Alliance of Independent Agencies and the International Advertising…
Become the media quality expert your clients and colleagues rely on Join IAS Expert 2026 for a fun, interactive afternoon that will get you up to speed on the biggest…
Agentic AI is rewriting the marketing playbook, and the agencies that move first will turn it into their competitive edge. Join us for a deep dive into how the agency…
CEO Summit: Open House Thursday 15th October For the past seven years, the Alliance has held quarterly CEO Summits, bringing together small groups of agency leaders to explore a specific…
ABSTRACT Ready to become a certified industry heavyweight? Welcome to the newly redesigned IAS Expert training. Built specifically to help agency teams level up their skills, this fresh format skips…
A peer-led afternoon for independent agency leaders As clients demand stronger performance, greater transparency and clearer commercial outcomes, developments across the open internet are creating new opportunities for independent agencies…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.
