INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create
great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
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Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
Everything You Need for Success...
From Order Taker to Opportunity Creator Turn stronger client relationships into long-term agency growth. A free, two-part interactive workshop exclusively for Founders members. Growing existing clients is often the fastest…
How independent agencies can turn positioning into a go-to-market strategy that actually moves Most agencies do not have a shortage of marketing ideas. They have a shortage of focus. The…
As summer draws to a close, join SeenThis and Amazon for a relaxed rooftop evening with industry peers. Before the Q4 rush begins, join industry leaders for an evening of…
Audiences are still spending plenty of time in front of the TV screen - but where, how and what they’re watching has changed dramatically. With viewing now fragmented across linear…
Brilliant Campaigns Start Here: The Strategic Foundations Behind Award-Winning Work Key Topics: Finding the real problem – looking beyond the brief to uncover the challenge that really needs solving Turning research…
Meet the independent agencies you could work with, hear directly from clients, and turn new connections into commercial opportunities. The Agency Collaboration Group (ACG) is coming together in person for…
Beyond SEO: Getting Your Clients into the AI Answer An exclusive agency lunch exploring GEO, AI search and how to get your clients seen, cited and surfaced in the answers…
Third Thursdays: The Official AMI Summer Party Bring your whole team and join us for a special summer edition of Third Thursdays. Hosted by Audiencestore in partnership with the Alliance…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.
