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INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

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Everything You Need for Success...

Better Connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, Training And Mentoring Support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – But Not Alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing Great Work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering Professional Standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring And Benchmarking Best Practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Meet Sir Martin Sorrell – Entrepreneurs: Planning in Good times & Bad times

Meet Sir Martin Sorrell - Entrepreneurs: Planning in Good times & Bad times Sir Martin Sorrell describes entrepreneurs as those that take business risks. This therefore describes all those that…

Independent Agencies Conference 2023

Building on our three core pillars – people, purpose, performance – this year’s theme focusses on the Champions in the Independent Agency world and how their work is supporting growth,…

Members Christmas Party

Join us on Wednesday 6th December for our exclusive Members Christmas Party. Rejoice in an evening filled with delicious food, drink, and entertainment at Gaucho, Piccadilly - an exclusive venue…

GreenJam: Overcome Imposter Syndrome! – with Sharon Baker (Member Event)

Overcome Imposter Syndrome... What do Emma Watson, Robert Pattinson, Lady Gaga, Michelle Obama and Tom Hanks have in common? …. Imposter syndrome, which isn’t surprising because 70% of us are likely to feel…

Leadership Roundtable

Calling all Agency Leaders to join us for this roundtable discussion to speak freely about the topics agencies are concerned about.

Alliance People Pulse Q3 2023 – The Findings

Join us for our People Pulse event presented by Annabel Dunstan from our trusted partner Q&R, where we will be joined by a panel of guests to discuss more findings…

Alliance Member Pulse 2023 – The Findings

Join us for our Member Pulse event where we will be joined by Annabel Dunstan, Founder & CEO of Question & Retain, to delve into the  feedback from our Alliance…

CTV Channel Certification Course

With the Connected TV Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in connected TV advertising. From a…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
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