An event dedicated to culture and high performance
INDEPENDENT. TOGETHER.
The Alliance. Collective strength for the independent agency community.
People
Great people create great agencies
We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.
Purpose
Environments where truly exceptional work is the norm.
We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.
Performance
Ground-breaking client outcomes.
We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.
Latest posts from Alliance Members & Partners
Information, launches, success stories and announcements from your community
Go to your Profile Page to post your news and join the conversation!
Ride Shotgun Makes Its Second US-Based Acquisition Of 2024
Omnichannel creative content agency Ride Shotgun has announced its acquisition of PIX-US, a specialist CGI company based in North Carolina.…
Your Guide to Digital Out-of-Home Advertising in the UK and Europe with StackAdapt
Your Guide to Digital Out-of-Home Advertising in the UK and Europe Out-of-home (OOH) advertising is one of the oldest forms…
Unlock Success: discover how happy people drive higher performance
This year’s Festival of Happiness event will focus on the relationship between how ensuring the wellbeing and therefore happiness of the…
StackAdapt: Mastering Personalization in New Advertising Channels: CTV, DOOH, and In-Game
Being in advertising these days is quite the adventure—especially when you consider that a whopping 80% of shoppers are more into brands…
Granby Marketing win prestigious industry Award
We are thrilled to share that Granby has been named the Logistics Service Provider of the Year at the UK…
Advertising Association Releases new AI report
New report includes case studies of AI in action and 12 point ‘Checklist for Responsible AI Adoption’ The Advertising Association…
Social Contribution of UK Advertising 2024 – Advertising Association
NEW REPORT HIGHLIGHTS VITAL IMPORTANCE OF ADVERTISING’S SOCIAL CONTRIBUTION Credos reveals a 10-percentage point increase in the number of people…
AA: UK retains second place ranking at Cannes Lions 2024
We are delighted to announce that we celebrated continued success at the Cannes Lions 2024 award stage, with the UK…
AA Responds to 2024 General Election Result
In response to the 2024 General Election result, the Advertising Association has issued the following statement. Stephen Woodford, CEO, Advertising…
AA Responds to Cabinet Appointments
Following the recent Cabinet appointments, the Advertising Association has issued the below statements. On the appointment of Jonathan Reynolds MP…
Challenging the Mighty Zambezi for Clean Water
Darren Low, Logic+Magic MD, is Challenging the Might Zambezi for Clean Water “This July, I’ll be pushing my limits as…
‘Now You’re Talking’ professional counselling service partners with IF Agency
Manchester headquartered Now You’re Talking, part of the TLC: Talk, Listen, Change group, operates as a profit-for-purpose organisation. This means…
Agility and a Richness of Influences
Mark Lund sits down ‘In The Hotseat’ to discuss his experience of both Independents and networks Mark Lund, chairman of…
In Support of Advertising’s Self Regulation System: Whichever Government Is in Power?
The Alliance sits down with Mark Lund to discuss At a recent Health Summit held by The Times, the Shadow…
Manifesting Growth
Avantgarde’s Rachel Lewandowska and Sandra Perriot on the financial upside of being optimistic Agencies are currently brimming with optimism according…
Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast
Exclusive Opportunity for Alliance Members to Feature on the ‘How I Became’ Podcast Introducing the ‘How I Became’ Podcast –…
The Independent Agency Conference 2023 Roundup
We hosted the Independent Agencies Conference last week and it was packed with a myriad of exceptional content from an…
The Alliance Partners With Instreamatic!
The Alliance is keen to work in collaboration with those products and services that genuinely add value to agencies in…
Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives
CRIS CICIRELLO
Senior Vice President Wasserman Experience
This is what joining
The Alliance is all about:
Better connectionsIndependenceTraining & supportPioneering standardsBest practise
Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.
Everything You Need for Success...
Better connected
The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.
Teaching, training and mentoring support
Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.
Independent – but not alone
Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.
Championing great work
Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.
Pioneering professional standards
All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.
Measuring and benchmarking best practice
Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.
Events
Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.
We connect independent minds with the best thinking in the business.
Exclusive Certification Course: Connected TV Masterclass hosted by StackAdapt Sign Up Now to join our Connected TV Channel Certification Course on Wednesday 13th of November, 11:00 AM GMT and get…
Point and shoot your new biz golden gun! + plan a sh*t hot sustainable growth strategy for 2025... Finding that silver bullet that will solve all your agency's lead…
So you can run an agency but could you run a music business? Lessons from the music industry In part two of a “so you can run an agency but…
Join the Alliance & our Member Lead of the Strategy & Planning Action Group - Emma Hodgkinson for this online session: You're Invited: Strategy Bootcamp: Why wait for the January health…
International Special - CEO Summit (Member Event - By Invite Only) As business in the UK gets tighter more agencies are now looking at overseas markets to see expand their…
How to Build Cohesion in the Modern Hybrid Agency The past few years have seen enormous changes in the format and mode of work, with hybrid and remote working now…
Navigate Uncertainty with a Leading Mindset Coach At October's Wellbeing Action Group on Wednesday 23rd October between 9:30 and 10:30am, we are absolutely delighted to be joined by Nina Stephenson-Camps.…
We're now at full capacity for this session, if you'd like to join the waiting list please email: kirsty@allindependentagencies.co.uk Keep The Client Fire Alive – LIVE GreenJam at Initials…
Learning & Development Programme
We connect independent minds with the best thinking in the business.
The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.