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INDEPENDENT. TOGETHER.

The Alliance. Collective strength for the independent agency community.

People

Great people create great agencies

We’ll help you nurture great people as a priority. Helping you to shape your agency with inclusivity, diversity, wellbeing, and continuous professional development at its core.

Purpose

Environments where truly exceptional work is the norm.

We’ll help you reflect the world we live in. Creating a sustainable, socially responsible culture with integrity and intent – championing opportunity and equality.

Performance

Ground-breaking client outcomes.

We’ll help you to develop your business, your people and yourself. By embedding the highest standards, we give our members that extra edge to deliver exceptional, value-added client outcomes.

Wasserman Experience gets significant value from our Alliance membership across the business; from expert and targeted training to free events for the next generation of talent, to peerless commercial opinion, industry insights and powerful new business initiatives

CRIS CICIRELLO
Senior Vice President Wasserman Experience

This is what joining
The Alliance is all about:
 Better connectionsIndependenceTraining & supportPioneering standardsBest practise

Great people create great agencies: environments where truly exceptional work, and ground-breaking client outcomes, are the norm.

Get Started

Everything You Need for Success...

Better Connected

Better connected

The Alliance connects you to the brightest and best thinkers in the business. Stay informed about what’s hot and what’s not, who you need to know, and how to face the uncertain economic challenges ahead.

Teaching, Training And Mentoring Support

Teaching, training and mentoring support

Access an extensive learning and development programme. Join the best and most forward-thinking teachers, trainers, leaders, practitioners, creators, thought leaders, and entrepreneurial minds.

Independent – But Not Alone

Independent – but not alone

Independent doesn’t have to mean isolated. Our 11 peer-to-peer Action Groups ensure the very latest ideas, trends, insights, and developments will never pass you by.

Championing Great Work

Championing great work

Share and celebrate the finest independent creativity and campaigns every year. The Independent Agency Awards showcase the power of free, entrepreneurial thinking
by 100+ Alliance members.

Pioneering Professional Standards

Pioneering professional standards

All members are verified by a third party and abide by a Code of Conduct. Clients can be sure independent Alliance agencies operate to the highest professional and ethical standards.

Measuring And Benchmarking Best Practice

Measuring and benchmarking best practice

Share in benchmarking surveys around leadership, diversity & inclusion, value, and purpose. Plus, agency leadership polls exploring issues like client fees, salaries, flexible working, and more.

Events

Our events programme provides a cutting-edge, inclusive and dynamic programme for innovation, connectivity and debate.

We connect independent minds with the best thinking in the business.

View all events
Become a Champion of Independents – Meet the Alliance

There’s always a lot going on at the Alliance of Independent Agencies. Action Groups (10 groups with a session each quarter), CEO Summits, thought leadership, championing important issues, training, awards……

UK Independent Agencies Conference 2023
TALENT ACTION GROUP – Co creating the best in class progression framework (Member Event)

Co Creating The Best In Class Progression Framework - Further details coming soon, meanwhile please do save the date & register below. About the group: Lead by our member lead…

CREATIVES ACTION GROUP (Member Event)

Further details coming soon on the topic of this Q2 meeting, however please do secure the date & register below. About the group: Lead by Gellan Watt, Award-winning CEO, ECD…

SUSTAINABILITY ACTION GROUP (Member Event)

Further details coming soon on the topic of this Q2 meeting, however please do secure the date & register below. About the group: Lead by Graham Kemp, Founder of the Alliance.…

STRATEGY & PLANNING ACTION GROUP (Member Event)

  Further details coming soon on the topic of this Q2 meeting, however please do secure the date & register below. About the group: Join our Member Lead Catherine Aithal,…

DEI ACTION GROUP (Member Event)

Further details coming soon on the topic of this Q2 meeting, however please do secure the date & register below. About the group: Lead by our Member Lead, Gemma Popejoy…

WELLBEING ACTION GROUP – Healthy Leadership (Member Event)

Please find below details from our Member Lead, Isy Odlin (Chief People Person at Hub) on the next session: "Having recently discovered OpenUp, an online platform dedicated to supporting employees’…

Learning & Development Programme

We connect independent minds with the best thinking in the business.

The Alliance Learning & Development Programme has been designed through consultation with our members, trainers and industry leaders, providing relevant and timely interventions to meet the changing needs of our industry. We provide comprehensive training for the entire organisation.

See Our Training Programme

Forthcoming Training Sessions

MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-06-26
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-05-18
MHFA ENGLAND CERTIFIED TRAINING : Mental Health Awareness (4 Hour Online Workshop)
2023-04-20
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2023-06-19
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aid Champion (Full Day Course)
2023-04-28
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
2023-06-20
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
2023-05-16
MHFA ENGLAND CERTIFIED TRAINING : Mental Health First Aider (Two Day Online Course)
2023-04-18
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